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Dr Peter Camiolo Podcasts

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The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson

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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for ...
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Ever wonder why some chiropractic practices thrive while others spin their wheels? It’s not the ideas, it’s what you do with them. Dr. Pete and Dr. Stephen share how to turn seasonal shifts into practice growth. They reveal how quarterly planning, team alignment, and reactivation campaigns help you serve more patients and hit your goals. You’ll wal…
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You won’t believe what’s happened since we last heard from the Hughes Brothers in their first case study. In this follow-up episode, Dr. Michael and Dr. David Hughes return to share how they scaled from one clinic to five, doubling and even tripling revenue while building a multi-million dollar chiropractic enterprise. They reveal the systems, mind…
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Ready to stop running your practice on autopilot? In this raw, post-board-meeting debrief, Dr. Stephen and Dr. Pete reveal how their leadership team uses the BDA (Before-During-After) framework to drive clarity, boost team focus, and scale impact. You’ll hear why quarterly board meetings are essential for moving from operator to CEO, how to work on…
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What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth. You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leader…
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Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity. In this episode, he unpacks lessons from the first six months of operating the business, including what went right, what went wrong, and what he’d do differently. From a costly $350,00…
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What happens when two driven twin-brothers stop playing small and go all-in on their vision? Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest local practice into a multi-million-dollar, multi-location enterprise utilizing the TRP System. They talk about moving from …
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Most chiropractors train their teams too little—or too late. This episode changes that. Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for b…
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Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace. If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr. Stephen and Dr. Pete unpack how Vitalism creates deep alignment between your message, your mission, and your market - and th…
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What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck. Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KP…
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You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes. Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people …
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Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move! Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient jou…
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What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season? This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, an…
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Is AI about to replace the personal side of care or can it actually bring you closer to your patients? In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chiropractors can use artificial intelligence to accelerate growth, streamline operations, and improve patient engagement—withou…
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Dr. Pete and Dr. Stephen reveal why chiropractic is perfectly positioned for today’s health-conscious, MAHA-culture and how to leverage growing demand. Learn why thinking bigger, acting faster, and focusing on resilience will help you serve more people—no matter the economic climate. Whether you're navigating abundance or scarcity, now is the time …
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Dr. Pete and Dr. Stephen reveal how visionary leaders think beyond the next quarter or even the next year—they think in threes: three generations, three decades, three years. You’ll discover how to align your vision with tangible action steps that lead to lasting success. Whether you’re building your practice, preparing for an exit, or simply looki…
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What makes someone commit to care, not just for a month, but for a lifetime? Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about establishing VALUE for rhythm, relevance, and real outcomes. You’ll discover how to present care recommendations with clarity,…
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People don’t invest in services. They invest in outcomes. Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Wheth…
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In this episode, you'll discover: New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees This applies to chiropractic businesses as well + get paid to adjust your team AND Save money on employment taxes = lowers employee tax burden Dr. Andrew White, CEO of Align & Co., explains how…
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In this episode, you'll discover: The Rule of 72: How compressing the conversion process compounds long-term success Time Kills All Deals Stick rate: What it really means and why it’s crucial to your business You can’t manage what is not measured The definition of True Conversion: The people who start care, stay under care The key conversion and re…
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In this episode, you'll discover: How to use business intelligence (data) to compress time and accelerate success Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like Unlock the 5 P’s: Identify key constraints and correct them for maximum impact Transformation is an ongoing process—it requires adaptability and co…
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In this episode, you'll discover: Your energy dictates your success—as your energy goes, so goes your business. Exclusive insight: Dr. Stephen and Dr. Pete share how they marshal their four limited resources for peak performance. Rituals vs. Routines – Rituals are what you get to do, routines are what you have to do—understanding the difference is …
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In this episode, you'll discover: You can train your brain to do hard things Your brain (your will) can get “stronger” when you overcome inertia of not taking action around hard things The aMCC (Anterior Mid-Cingulate Cortex) is the part of the brain that drives ability to do hard things “GRIT” is considered a leading predictor of success in Remark…
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In this episode, you'll discover: Discover the clear difference between an opportunity and an appointment. Why actively creating margin in your life is critical for success. How the Hedgehog Concept becomes even more essential as you grow. Your role as a leader: Marshaling your team’s four limited resources through all seasons of your career. Episo…
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In this episode, you'll discover: How the Law of Entropy affects your business—and how to stay ahead of it. Why durability leads to optionality and true freedom. The key to scalability: Leveraging systems that drive sustainable growth. A 3-step process for building a remarkable, resilient business. Episode Highlights 00:47 - Learn why 2025 is the y…
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In this episode, you'll discover: How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth. The two stages of building a high-performing, professional team. Why investing in the right people pulls your business forward. The key steps to increasing scalability, durability, and profitability. Episode Highlig…
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In this episode, you'll discover: Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business. Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship. Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of gro…
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In this episode, you'll discover: Truth: If it’s about the TOR, it’s not about the TIC. Identify where you struggle to let go—that’s the next mountain you need to move. The more you focus on growing your team, the more your business will grow—and the less it will revolve around you. A truly sustainable business is scalable, durable, and transferabl…
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In this episode, you'll discover: Why building a diverse team is both challenging and invaluable. The key to creating an environment where impatience with process leads to growth. Fact: The more process-driven you are, the more patient you become. How to develop the maturity to balance urgency and patience—without losing your edge. Episode Highligh…
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In this episode, you'll discover: Focus requires skill: Marshalling your 4 limited resources, and those of your team Fact: What you stop focusing on shrinks, just like what you focus on grows Understand the level of dedication needed to achieve Durability and Transferability Success is a sequencing and a timing issue, you’ve got to get them both ri…
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In this episode, you'll discover: Answer this question: If I bought your business today, what is the first thing I’d change? Next question: Why have you not changed it already? Perspective shift – Spend the money you are gonna lose. What is your next move? Episode Highlights 00:49 - Learn how to approach your business with a buyer's mindset, identi…
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In this episode, you'll discover: To start, don’t expect things to change if you are not willing to change Follow these 3 steps in order: Operationalize, then Professionalize, then Optimize How to determine if you are using the last or the next iteration of your operation and team to optimize your business The importance of looking to the future so…
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In this episode, you'll discover: Freedom Warriors, the SHF Values will be fundamental to the MAHA movement Access to accurate and uncensored data to make health decisions is a constitutionally guaranteed basic human right and fundamental medical ethic. Religious freedom: Personal religious beliefs are constitutionally guaranteed and must be fully …
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In this episode, you'll discover: 2025 is not a continuation of 2024, it’s a new age, a next chapter, the next level. What happens when your business doubles in 2025, what breaks? You must be deliberate and intentional about optimizing your business for what’s important now, next and ultimately. The wineskin is the container, the vessel that will d…
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In this episode, you'll discover: Every leader worth following walks with a limp, from a life full of failures and lessons learned that in turn lead to a life of remarkable growth. Listen in as Dr Pete share’s his 7 lessons learned in 2024, lessons that are guaranteed to transform his and have the potential to transform your life. Dr Stephen unpack…
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In this episode, you'll discover: This is the MOST IMPORTANT episode of the year - for Next Year What 3-5 Big Changes need to be made to go from your business now to next? Identify who is accountable for the growth of your business through the lens of your Accountability Grid Use the Lead Flow Worksheet to reverse engineer what Success looks like n…
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In this episode, you'll discover: Assess your current business using the proven APPEAR Process Reduce or Eliminate Team Drama using Base Case Scenario Goal-Setting Identify specific constraints on your business that influenced this year’s performance outcomes Leverage the Remarkable Lead Flow Worksheet to set and assess your goals. Understand the B…
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In this episode, you'll discover: The keys to optimizing productivity and profitability are setting clear Expectations and Agreements - and creating greater Accountability Define the key responsibilities for each role (Job Description) Quantify outcomes and focus accountability with KPI’s and Goals Capture everything in writing and organize the KPI…
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In this episode, you'll discover: What is Transferable Value? How to make your business more attractive to your Ideal Buyer What types of practices are easier to sell? Which are harder? What’s the chiro acquisition marketplace like today? Episode Highlights 00:41 – The importance of planning for a successful exit strategy. 02:30 – The value of earl…
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In this episode, you'll discover: Mounting an intelligent and intentional comeback response when your business is off track Remember the purpose of your goals is to energize your team Leverage the Hawthorne effect and gain 65% greater outcomes E = MC2, you’re business is always a reflection of your energy Common pitfalls to avoid with goal adjustme…
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n this episode, you'll discover: The 3rd party in every deal: the banker The importance of securing financing in any deal Lots of opportunities in practice acquisition De Novo (opening new business) vs Acquisition (buying an existing business) the step by step guide to securing financing Episode Highlights 00:50 - Introduction to the topic of acqui…
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In this episode, you'll discover: Lessons learned from private equity groups scrutinizing the business; and how that can be applied to your business today to make millions Navigating the rough seas of change in a business What we need to know about the chiropractic business landscape now What we need to know about what’s coming next in chiropractic…
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In this episode, you'll discover: Fully-Loaded Books is the requirement of a Remarkable Business How should you ACCOUNT for your Compensation on your books? How to arrive at a TRUE Profit and Profit Margin Understand the difference between Direct and Indirect costs in your business Differentiate between COGS and COSD Calculate owner’s discretionary…
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In this episode, you'll discover: Healthy conflict clarifies, and clarity is the greatest accelerant Determine if this is a person or a process issue first, then make it a project Deploy the MBD Frame to change the conflict resolution game Leverage the remarkable troubleshooting framework to breakthrough current challenges and into the next level o…
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In this episode, you'll discover: Here’s what is at stake in the upcoming Presidential Election What Chiropractors need to know How to take a stand in your practice and community Let’s Make America Healthy Again Episode Highlights 00:50 - Introduction of Del Bigtree, host of The High Wire and ICANN president. 04:10 - The responsibility of discussin…
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In this episode, you'll discover: How do Remarkable CEO’s steward their finances Who is on YOUR financial team Creating your own Family Office-like financial system What you focus on amplifies Wealth is not generated - it’s captured Episode Highlights 00:53 - Introduction of Paul Ludacka and Reem Rawashdeh from the Ludacka Wealth Partners. 03:28 - …
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In this episode, you'll discover: Knowing your numbers enables you to make decisions boldly and with peace of mind Understand the economics, because accounting is the language of business The Return-On-Investment vs Return-Of-Investment, know the difference Put on your Investor hat whenever you’re hiring an associate and get your comp plans right E…
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You cannot scale without making multiple ascensions… How fast and how far you go in business is up to you. You have the opportunity to ascend from Operator to Manager to Leader to Governor to Investor. Where are you right now? Who are you to your business? Who does your business need you to be NOW? Where does your business need you to go NEXT? Chec…
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In this episode, you'll discover: Making the critical transition from being the machine to building the machine Trust the ascension process: The intentional addition and subtraction of hats Get clear on your 3 Roles: Operator, Leader (CEO) and Investor What hat should you be wearing right now? Episode Highlights 03:20 - Recap of the well-attended w…
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Whether you are 3 years or 33 years away from selling your chiropractic practice / business, this is truly an Oak Tree Conversation…When is the best time to plant an oak tree? 50 years ago. When is the next best time? Today! Listen in as Exit Experts Dr. Stephen Franson and Exit DNA author Mac Lackey walk you through the 5 Steps of the Remarkable E…
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Listen in on a hardcore business conversation w Dr. Stephen Franson and business savant and author, Mark Murphy: The business of running a business Adding value as your Modus Operandi When to hold and when to sell your business And countless other business truths and insights! Episode Highlights 00:58 - Introduction of Mark Murphy, author of "The U…
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