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The Partnership Economy

David A. Yovanno and Todd Crawford

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Welcome to the confident musician podcast We guide and inspire musicians to be more confident, make a living and a difference. If you’re a musician who has a creative talent and wants to avoid failure and financial stress and develop confidence to share your unique voice then head to our private facebook group The Confident Musician to join in the conversation and connect with others who are making music and truly making a difference. About your host Brett Cusack (Megalove) is a musician and ...
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Welcome to "Creative Mind Gymnastics: The Art of Surviving," the innovative and forward-thinking podcast series presented by Susanne and Steffen Rolla - The Rollas, and brought to you by (ras) rolla/art/school. As a cutting-edge platform, this podcast is a fusion of creativity, innovation, and personal growth, tailored for both individuals and dynamic teams. Embracing Modern Technology In our vision to push the boundaries of traditional podcasting, we've embraced the use of synthetic voices, ...
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ABOUT THIS PODCAST 🔗 Captivate the Mic with Elaine Williams is THE podcast for coaches, speakers, authors, lawyers and really anyone who speaks under pressure who wants to master the art of captivating speaking. This podcast is for you if you are looking to craft compelling stories, develop a charismatic voice, expand your executive stage presence and have fun while doing it! Our multiple award-winning host and her guests will give you, the aspiring captivating speaker, the tools you need to ...
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Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more. Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career br ...
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Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs. L…
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Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …
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Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is you…
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Send us a text 📝 SHOW NOTES: In this heartfelt and wildly inspiring episode of Captivate the Mic, Elaine sits down with her brilliant, badass cousin Melissa Williams—a 10-time world champion equestrian, ranch owner, and lifelong horse whisperer. Melissa shares jaw-dropping stories from the show ring (think Olympic-level Saddlebreds and flying horse…
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When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…
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In this empowering episode of the Lead With Your Brand podcast, host Jayzen Patria dives deeper into the final step of the Five Steps to Lead With Your Brand™—Be Your Own Chief Marketing Officer—by exploring the critical roles of influencers, endorsers, and word of mouth in building your professional brand. Last week, we focused on controlling your…
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Since the start of the year, Jayzen has taken an extended deep dive each week into one of the Five Steps To Lead With Your Brand! As a review, here are the first four steps of the Lead With Your Brand! system: Define Your Audience Know What You Stand For Today Refine Who You Want To Be Keep Up Your Image! This week, we’re on to Step 5…Be Your Own C…
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Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…
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Tune in this week for a review of the first three steps of the Lead With Your Brand! system: Define Your Audience Know What You Stand For Today Refine Who You Want To Be And then, on to step four…Keep Up Your Image! Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a…
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A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…
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We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is …
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Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…
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It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE. This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM! Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those f…
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It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…
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Send us a text In this inspiring and jam-packed episode of Captivate the Mic, Elaine Williams sits down with the phenomenal PR guru, Jill Lublin. Known for her expertise in media, kindness, and visibility, Jill shares golden nuggets of wisdom for entrepreneurs, thought leaders, and anyone looking to make an impact. ✨ What You’ll Learn in This Episo…
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As we close out January, it’s time for the second step of the Lead With Your Brand system, KNOW WHAT YOU STAND FOR TODAY. Tune in for an extended lesson on how to be your best authentic self as you develop your personal brand and work towards your next career breakthrough. Here is the dirty little secret. We can all smell inauthenticity from a mile…
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As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA. As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough! over the next couple of months, Jayz…
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Send us a text Embrace Your ‘Flawsome’: Conquering Perfectionism It’s the new year—which means new possibilities and a whole lot of self-imposed pressure. In this episode of Captivate the Mic, host Elaine Williams welcomes Michelle Molitor, an executive coach, hypnotherapist, and author of I Am Perfectly Flossom: How Embracing Imperfection Makes Us…
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Happy New Year! Start your year off right with this very special episode and make 2025 the year for your next career breakthrough! Jayzen dives into the foundational elements of what a brand is, and more importantly, where to start with your personal brand. A brand is about the sum of all of the experiences, thoughts and emotions that you have with…
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Send us a text In this episode of the Captivate the Mic podcast, host Elaine Williams welcomes transformational guide Dr. Jen Casper. Dr. Jen shares her deeply personal journey through a series of challenging relationships— from short-lived marriages to living with a narcissist. Through these trials, one theme emerged: her need to truly love and va…
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The tree is up and the house is decorated! Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work. We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too!…
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Send us a text If you've ever wanted to work on your public speaking but the thought of being in front of an audience has freaked you out, listen to this episode. When you can think of your audience as your partner and realize that they WANT you to be good, it changes everything. You get your power back. I learned this from improv, acting school an…
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Drumroll, please….Jayzen makes his SuperSized announcement! That’s right, his book is finally on it’s way! Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025! In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your…
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Send us a text Anytime you get to talk to Heather, you have fun, for real! Joins us as we discuss life lessons in business and how to make lemonade out of lemons! (and how she turned the worst store into one of the best stores!) She's a great story teller and has a great sense of humor about herself and life! She never shoves her vegan lifestyle do…
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In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty year…
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Send us a text This conversation was LIFE CHANGING for me! Jennifer and I spoke about collapsing Confidence with Worthiness. It was a true light bulb moment for me. She's been a powerful stand for others and has had several successful podcasts. You are going to LOVE this conversation! Jennifer Loehding is a success architect, entrepreneur, and cert…
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As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career. That’s right, it’s performance review time! Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization wi…
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Send us a text This is where Elaine and Tracie take a deep dive into the concept of "Worthy" and why so many people struggle with it. As two heart centered, hustling fierce females who've been through a lot, share parts of their stories, laughing at the craziness of life, you will leave feeling uplifted and inspired to take action with the rest of …
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Send us a text This is the teaser to the main event where Elaine and Tracie take a deep dive into the concept of "Worthy" and why so many people struggle with it. As two heart centered, hustling fierce females who've been through a lot, share parts of their stories, laughing at the craziness of life, you will leave feeling uplifted and inspired to …
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Send us a text In this episode, Elaine shares some of her favorite speaking tools and tips. There is so much goodness for a new speaker, a wanna be speaker and for someone who's been speaking for years. Elaine shares her humor tips to help make any audience chuckle and even howl with laugher. And she shows you that you don't have to be the one up t…
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Send us a text If you need a laugh, you've got to check this episode out! Heather Zeitzwolfe and Elaine share some of their crazier NYC stories fromwhen they both moved to the city, even though it was at different times, the themes were familiar. And Yes, I really worked a P Diddy Party at a restaurant where I worked....you'll have to listen to get…
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Send us a text In this episode, Iris and Elaine share their near death experiences and how lucky they are to be alive and how they both might have had help from the other side. We'd LOVE to know what you think and if you've had anything close like this happen to you! It is that Spoooooky time of year too! Iris Goldfeder is the owner and chief bottl…
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Send us a text Sherry Sutton knows personal branding. Her superpower is delivering the best of business growth strategy alongside her ability to hold space and help audiences excavate their true selves, uncover their magnetic message, and show up authentically – all without feeling dorky, spammy, or overwhelmed. She’s a magnetic speaker who has sha…
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Send us a text Elaine and Sherry have been laughing together as business besties ever since they met a few years ago. Elaine had the privilege of supporting and coaching Sherry with her famously authentic, life changing TedX Talk this past January in Frisco, TX. Join them as they pull back the curtain on prepping and all the "before" things that ha…
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Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey. Tune in this week to hear Jayzen’s top tips on networking and how to put them into action. Including the Five/Ten Rule for interaction,…
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In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…
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Send us a text Captivate the Mic with Elaine Williams is THE podcast for coaches, speakers, authors, lawyers and really anyone who speaks under pressure who wants to master the art of captivating speaking. This podcast is for you if you are looking to craft compelling stories, develop a charismatic voice, expand your executive stage presence and ha…
  continue reading
 
As Jayzen likes to point out…”It’s the most wonderful time of the year!” It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands! While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block…
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In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…
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For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in min…
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Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…
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In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…
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Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris. From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian…
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On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks. Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior. It was an incredible reminder about how you c…
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Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from …
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
  continue reading
 
Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our…
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