Best Chris Kocek Podcasts (2025)

1
Reading Between the Lines with Bob Morais, Business Anthropologist & Lecturer at Columbia Business School 46:48

2h ago46:48

46:48

Great research isn’t just about collecting answers. It’s about knowing which questions to ask and how to observe with all your senses to get to the truth of a situation. Bob Morais, business anthropologist, ethnographer, and lecturer at Columbia University’s Business School, knows how to read between the lines of what people say and what they actua…

1
#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez 1:00:03

13h ago1:00:03

1:00:03

Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irrational Labs joined us for a conversation on the topic. Nudge vs. sludge…

1
Why Data isn’t Truth: Finding Clarity in the Chaos with Tim Wilson & Valerie Kroll of facts & feelings 1:15:22

13d ago1:15:22

1:15:22

In a world obsessed with big data, robust dashboards, and faster answers, what if the real insight about insights has to do with slowing down and making real connections? That’s how Tim Wilson and Valerie Kroll approach each project, working with organizations to help them rethink their approach to data analytics and consumer insights. Over the yea…

1
#270: AI and the Analyst. We've Got It All Figured Out. 1:01:10

15d ago1:01:10

1:01:10

We finally did it: devoted an entire episode to AI. And, of course, by devoting an episode entirely to AI, we mean we just had GPT-4o generate a script for the entire show, and we just each read our parts. It's pretty impressive how the result still sounds so natural and human and spontaneous. It picked up on Tim's tendency to get hot and bothered,…

1
Bending Reality with Greg Hahn at Mischief @ No Fixed Address 44:03

27d ago44:03

44:03

Greg Hahn has built his career on reframing questions and seeing things just a little bit differently. Actually, that’s an understatement. Before launching Mischief, Greg spent almost 20 years at some of the biggest and most celebrated agencies in the business, including Fallon and BBDO, where he led creative for brands like Timberland, Citibank, H…

1
#269: The Ins and Outs of Outliers with Brett Kennedy 1:08:19

29d ago1:08:19

1:08:19

How is an outlier in the data like obscenity? A case could be made that they're both the sort of thing where we know it when we see it, but that can be awfully tricky to perfectly define and detect. Visualize many data sets, and some of the data points are obvious outliers, but just as many (or more) fall in a gray area—especially if they're sneaky…

1
Connecting the Dots Between Marketing and Murder with Alina Burroughs, Forensic Expert from Crime Scene Confidential 53:23

1M ago53:23

53:23

What do forensic science and marketing have in common? More than you might think. Both require an ability to analyze evidence, challenge assumptions, and uncover hidden truths that are often hiding in plain sight. Alina Burroughs, a forensic expert and star of the hit show Crime Scene Confidential, has spent years piecing together clues to solve ca…

1
#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek 1:07:14

2M ago1:07:14

1:07:14

Do you cringe at the mere mention of the word, "insights"? What about its fancier cousin, "actionable insights"? We do, too. As a matter of fact, on this episode, we discovered that Moe has developed an uncontrollable reflex: any time she utters the word, her hands shoot up uncontrolled to form air quotes. Alas! Our podcast is an audio medium! What…

1
Fighting Invisibility & Finding Emotional Truths with John Gibson, Head of Strategy at The Martin Agency 37:48

2M ago37:48

37:48

Despite the billions of dollars spent on advertising every year, most ads go completely unnoticed. In fact, 85% of them don’t even hit the minimum threshold for attention. So how do you make it into the 15% that actually break through? John Gibson, Head of Strategy at The Martin Agency, has spent his career answering that question, helping brands f…

1
#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti 1:01:11

2M ago1:01:11

1:01:11

Why? Or… y? What is y? Why, it's mx + b! It's the formula for a line, which is just a hop, a skip, and an error term away from the formula for a linear regression! On the one hand, it couldn't be simpler. On the other hand, it's a broad and deep topic. You've got your parameters, your feature engineering, your regularization, the risks of flawed as…

1
Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative 35:23

2M ago35:23

35:23

The best work in advertising doesn’t just stand out—it challenges the status quo. And that’s exactly what Gordy Sang and Brian Siedband do with every client and every campaign at Quality Meats. Whether they’re working on a GoDaddy spot for the Big Game or a provocative box of chocolates for U by Kotex, Gordy and Brian (and their distributed team of…

1
#266: AI Projects: From Obstacles to Opportunities 58:59

2M ago58:59

58:59

In celebration of International Women’s Day, this episode of Analytics Power Hour features an all-female crew discussing the challenges and opportunities in AI projects. Moe Kiss, Julie Hoyer and Val Kroll, dive into this AI topic with guest expert, Kathleen Walch, who co-developed the CPMAI methodology and the seven patterns of AI (super helpful f…

1
#265: Connected Wellness in the Age of AI with Michael Tiffany 55:03

3M ago55:03

55:03

Every listener of this show is keenly aware that they are enabling the collection of various forms of hyper-specific data. Smartphones are movement and light biometric data collection machines. Many of us augment this data with a smartwatch, a smart ring, or both. A connected scale? Sure! Maybe even a continuous glucose monitor (CGM)! But… why? And…

1
#264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson 1:08:15

3M ago1:08:15

1:08:15

We all know that data doesn't speak for itself, but what happens when multiple instruments of measurement contain flaws or gaps that impede our ability to measure what matters on their own? Turning to our intuition and triangulation of what's happening in the broader macro sense can often help explain our understanding of our customers' ever-changi…

1
#263: Analytics the Right Way 1:06:18

4M ago1:06:18

1:06:18

Every so often, one of the co-hosts of this podcast co-authors a book. And by “every so often” we mean “it’s happened once so far.” Tim, along with (multi-)past guest Dr. Joe Sutherland, just published Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use, and we got to sit them down for a chat about it! From misconce…

1
(Bonus) 2024 Listener Survey...Wrapped! 22:46

4M ago22:46

22:46

The start of a new year is a great time for reflection as well as planning for the year ahead. Join us for this special bonus episode where we talk through some of our favorite learnings and takeaways from our 2024 listener survey and some of the ways we’ve already been able to put that feedback into practice! We also have some freebies and helpful…

1
#262: 2025 Will Be the Year of... with Barr Moses 1:08:09

4M ago1:08:09

1:08:09

Every year kicks off with an air of expectation. How much of our Professional Life in 2025 is going to look a lot like 2024? How much will look different, but we have a pretty good idea of what the difference will be? What will surprise us entirely—the unknown unknowns? By definition, that last one is unknowable. But we thought it would be fun to s…

1
#261: 2024 Year in Review 1:03:33

5M ago1:03:33

1:03:33

Ten years ago, on a cold dark night, a podcast was started, 'neath the pale moonlight. There were few there to see (or listen), but they all agreed that the show that was started looked a lot like we. And here we are a decade later with a diverse group of backgrounds, perspectives, and musical tastes (see the lyrics for "Long Black Veil" if you mis…

1
#260: Once Upon a Data Story with Duncan Clark 1:00:08

5M ago1:00:08

1:00:08

Data storytelling is a perpetually hot topic in analytics and data science. It's easy to say, and it feels pretty easy to understand, but it's quite difficult to consistently do well. As our guest, Duncan Clark, co-founder and CEO of Flourish and Head of Europe for Canva, described it, there's a difference between "communicating" and "understanding…

1
#259: Dateline Data 1:01:30

6M ago1:01:30

1:01:30

There's data, data everywhere, including in the media! Data often gets collected, analyzed, published in a study, covered by a journalist, and then distilled down to a headline. The opportunities for lost-in-translation (or lost-in-simplification? Lost-in-summarization?) misfires are many. We tried an experiment—each of the available co-hosts broug…

1
Transforming Challenger Brands into Category Leaders with Mark DiMassimo & Lesley Bielby at DiGo Brands 56:45

6M ago56:45

56:45

How do you take a challenger brand from number two and make it number one? And how do you do that with a relentless focus on positive behavior change? Those are the kinds of challenges that Mark DiMassimo and Lesley Bielby love to tackle at DiGo Brands, and over the past twenty years, they have elevated and re-energized numerous better-for-you bran…

1
#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson 1:05:52

6M ago1:05:52

1:05:52

KPIs? Really? It’s 2024. Can’t we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, project, or initiative isn’t one of them! Or, at least, we’re pretty sure that’s wh…

1
Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death 36:01

7M ago36:01

36:01

What is risk? For most people, a risky situation is one where you’re exposed to danger. Put another way, it’s the possibility of something bad happening. But for Andy Pearson, VP of Creative at Liquid Death, the definition of risk takes an interesting detour. For Andy, the real danger is not that something bad will happen, but that nothing will hap…

1
#257: Analyst Use Cases for Generative AI 1:05:35

7M ago1:05:35

1:05:35

udging by the number of inbound pitches we get from PR firms, AI is absolutely going to replace most of the work of the analyst some time in the next few weeks. It’s just a matter of time until some startup gets enough market traction to make that happen (business tip: niche podcasts are likely not a productive path to market dominance, no matter w…

1
Looking for Anomalies & Opportunities in AI Focus Groups with Ed Cotton, Chief Strategist & Brand Consultant 29:02

7M ago29:02

29:02

Why should strategists do focus groups with real humans if AI-enabled synthetic focus groups can yield an equally powerful aha moment at a fraction of the cost? That’s one of several challenging questions I explore with Ed Cotton, brand consultant and former chief strategy officer from Butler, Shine, Stern & Partners (BSSP). For the past 25 years, …

1
#256: Live at MeasureCamp Chicago 1:27:17

7M ago1:27:17

1:27:17

For the first time since they've been a party of five, all of the Analytics Power Hour co-hosts assembled in the same location. That location? The Windy City. The occasion? Chicago's first ever MeasureCamp! The crew was busy throughout the day inviting attendees to "hop on the mic" with them to answer various questions. We covered everything from f…

1
Why Context is Everything with Tim Malefyt, Business Anthropologist and Clinical Professor at Fordham Gabelli School of Business 44:16

8M ago44:16

44:16

Tim Malefyt has an amazing ability to make the familiar strange. He does this by doing deep, ethnographic research, helping brands uncover hidden consumer truths through a combination of carefully constructed activities and thoughtful conversation. As a business anthropologist, Tim’s research methodologies and key findings have helped re-energize a…

1
#255: Dear APH-y: Career Inflection Points 59:23

8M ago59:23

59:23

To data analyst, or to data science? To individually contribute, or to manage the individual contributions of others? To mid-career pivot into analytics, or to… oh, hell yes! That last one isn’t really a choice, is it? At least, not for listeners who are drawn to this podcast. And this episode is a show that can be directly attributed to listeners.…

1
Thinking Inside The Box More Creatively with Dan Cohen, Executive Creative Director at Saatchi New York 45:34

8M ago45:34

45:34

Dan Cohen loves a good challenge. Tell him he can’t say something in a campaign headline and he’ll find a creative way around it, to the delight of clients and customers alike. Over the past thirty years, Dan’s creative, collaborative approach has helped a wide variety of brands in commoditized categories, including Bounty (paper towels), Charmin (…

1
#254: Is Your Use of Benchmarks Above Average? with Eric Sandosham 1:04:35

8M ago1:04:35

1:04:35

It's human nature to want to compare yourself or your organization against your competition, but how valuable are benchmarks to your business strategy? Benchmarks can be dangerous. You can rarely put your hands on all the background and context since, by definition, benchmark data is external to your organization. And you can also argue that benchm…

1
How to Add Magic To Your Next Campaign with Magician-Strategist Mike Jacobson from America’s Got Talent 42:40

8M ago42:40

42:40

A great magic trick, like a great creative briefing, begins long before everyone gathers in a room. To the general public, Mike Jacobson may be best known for his magic show performance on America’s Got Talent in 2023, but for the past decade in the business and advertising world, Mike has brought his unique methods to strategic briefings and creat…

Podcasts Worth a Listen

Chris Kocek Podcasts

Podcasts Worth a Listen

1
Any Insights Yet? with Chris Kocek

Chris Kocek

1
The Analytics Power Hour

Michael Helbling, Moe Kiss, Tim Wilson, Val Kroll, and Julie Hoyer

1
Reading Between the Lines with Bob Morais, Business Anthropologist & Lecturer at Columbia Business School 46:48

1
#271: It Might Be Irrational, but Let's Talk Behavioral Science with Dr. Lindsay Juarez 1:00:03

1
Why Data isn’t Truth: Finding Clarity in the Chaos with Tim Wilson & Valerie Kroll of facts & feelings 1:15:22

1
#270: AI and the Analyst. We've Got It All Figured Out. 1:01:10

1
Bending Reality with Greg Hahn at Mischief @ No Fixed Address 44:03

1
#269: The Ins and Outs of Outliers with Brett Kennedy 1:08:19

1
Connecting the Dots Between Marketing and Murder with Alina Burroughs, Forensic Expert from Crime Scene Confidential 53:23

1
#268: You Get an Insight! And YOU Get an Insight! with Chris Kocek 1:07:14

1
Fighting Invisibility & Finding Emotional Truths with John Gibson, Head of Strategy at The Martin Agency 37:48

1
#267: Regression? It Can be Extraordinary! (OLS FTW. IYKYK.) with Chelsea Parlett-Pelleriti 1:01:11

1
Going Cowboy and Being Bluntly Honest With Gordy Sang & Brian Siedband at Quality Meats Creative 35:23

1
#266: AI Projects: From Obstacles to Opportunities 58:59

1
#265: Connected Wellness in the Age of AI with Michael Tiffany 55:03

1
#264: When the Analyst’s Toolbox Includes Assessing the Zeitgeist with Erika Olson 1:08:15

1
#263: Analytics the Right Way 1:06:18

1
(Bonus) 2024 Listener Survey...Wrapped! 22:46

1
#262: 2025 Will Be the Year of... with Barr Moses 1:08:09

1
#261: 2024 Year in Review 1:03:33

1
#260: Once Upon a Data Story with Duncan Clark 1:00:08

1
#259: Dateline Data 1:01:30

1
Transforming Challenger Brands into Category Leaders with Mark DiMassimo & Lesley Bielby at DiGo Brands 56:45

1
#258: Goals, KPIs, and Targets, Oh My! with Tim Wilson 1:05:52

1
Reframing Risk & Doing Scary Stuff with Andy Pearson, VP of Creative at Liquid Death 36:01

1
#257: Analyst Use Cases for Generative AI 1:05:35

1
Looking for Anomalies & Opportunities in AI Focus Groups with Ed Cotton, Chief Strategist & Brand Consultant 29:02

1
#256: Live at MeasureCamp Chicago 1:27:17

1
Why Context is Everything with Tim Malefyt, Business Anthropologist and Clinical Professor at Fordham Gabelli School of Business 44:16

1
#255: Dear APH-y: Career Inflection Points 59:23

1
Thinking Inside The Box More Creatively with Dan Cohen, Executive Creative Director at Saatchi New York 45:34

1
#254: Is Your Use of Benchmarks Above Average? with Eric Sandosham 1:04:35

1
How to Add Magic To Your Next Campaign with Magician-Strategist Mike Jacobson from America’s Got Talent 42:40