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Welcome to Competitive CX, the podcast that dives deep into client experience in the financial services industry. Hosts Melanie Aimer, Adam Grainger, and Hamish Taylor guide listeners through the critical role of client experience (CX) and share insights on navigating its challenges and opportunities. With over 20 years of experience, Melanie Aimer champions client experience across capital markets, asset management, private banking, and wealth management. Adam Grainger, from his organizatio ...
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College is a wild confusing rollercoaster ride. Each week Ben Jourdan, a passionate, sleep-deprived, cheap college student invites guests on to talk about their college experience. If you are a college student yourself or interested in what they have to say, this podcast is for you.
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Strong By Design Podcast

Team CriticalBench

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We believe that you are STRONG BY DESIGN. We believe you were made in God’s image to have a strong body, mind and spirit. The Strong by Design podcast is the #1 resource for strength, health, and fitness solutions in the world. Tune in for expert interviews, fitness tips, nutrition advice, free workout sheets, supplement giveaways all while being encouraged, inspired and entertained. Brought to you by Critical Bench who reaches over 30 million fans per month between our email newsletter, You ...
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Send us a text In this episode, elite coach Eric Mitchell shares his journey from struggling athlete to world-class performance coach, revealing the life-changing lessons he learned along the way. From the heartbreak of losing his father to the breakthrough of finding faith, Eric’s story is one of resilience, reinvention, and relentless service to …
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Looking to revolutionize Client Experience in Finance and outpace your competition with cutting-edge CX strategies? This power-packed episode of Competitive CX guides listeners through the essential first steps to building a truly client-centric culture in financial services, offering actionable insights for improving client engagement, enhancing c…
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Send us a text In this heartwarming episode, Coach Chris Wilson sits down with entertainer and comedian Danny Adams, a man who has been bringing joy to audiences for over 30 years. Danny shares his incredible journey from childhood dreams of showbiz to starring in the faith-based kids’ show, Iggy & Mr. Kirk. Danny believes that laughter is one of t…
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Unlock proven strategies for transforming Client Experience in Finance with actionable CX best practices, client-centric culture insights, and solutions to the most common pain points in the financial services client experience. In this episode of Competitive CX, hosts Melanie Aimer, Adam Grainger and Hamish Taylor dive deep into solving top client…
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Unlock the secrets to delivering world-class Client Experience in Finance as this episode of Competitive CX dives into whether technology is truly empowering or holding back CX strategies across financial services. Hosts Melanie Aimer, Adam Grainger and Hamish Taylor, explore how innovative digital tools and AI are shaping—or sometimes impeding—a c…
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Send us a text In today’s deeply inspiring episode of the Strong By Design podcast, Coach Chris Wilson introduces his friend and ministry leader, John Chalkias, founder of Seeds of Hope Children’s Ministry™. John prerecorded a very special message directly from Zambia. What began in 1996 as a single home for children with HIV/AIDS in Thailand has g…
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Unlock the latest insights on how regulation is shaping Client Experience in Finance—discover powerful CX strategies, best practices, and real-world examples for building a truly client-centric culture and improving client engagement in this must-listen episode of Competitive CX! In this compelling episode, hosts Melanie Aimer,Adam Grainger and Ham…
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Discover how typical incentive schemes in financial services can unintentionally sideline client experience, and learn actionable CX strategies to foster a genuinely client-centric culture that improves client engagement and loyalty. In this episode Melanie Aimer, Hamish Taylor and Adam Grainger unpack the hidden ways internal incentives—ranging fr…
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Send us a text Celebrating 7 Years of Strong By Design – Our Most Iconic Episodes Ever! 400 episodes. 7 years. Countless lives impacted. This special anniversary episode of the Strong By Design podcast is one for the books. Co-hosts Coach Chris Wilson and Jared Haley take a walk down memory lane to celebrate the conversations that have left a lasti…
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Unlock powerful CX strategies to revolutionize client experience in finance as we dive into the real obstacles that financial organizations face in building a truly client-centric culture and improving client engagement. In this episode of Competitive CX, hosts Melanie Aimer, Adam Grainger and Hamish Taylor dissect how traditional organizational st…
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Struggling to drive client satisfaction in financial services? Discover why organizational culture can make or break your customer experience strategy—and learn actionable ways to get your team truly invested in CX. In this episode of Competitive CX, host Melanie Aimer, Hamish Taylor and Adam Grainger have a transparent conversation about “cultures…
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Supercharge your financial services strategy by discovering what client experience (CX) really means—and why having the right CX ownership is the key to sustained competitive advantage. In this episode of Competitive CX, host Melanie Aimer is joined by industry leaders Hamish Taylor (award-winning former CEO and master of customer-led transformatio…
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Unlock the secrets to outperforming your competition in financial services by prioritizing client experience (CX)—a strategy that’s proven to drive real results and customer loyalty. In this inaugural episode of Competitive CX, host Melanie Aimer is joined by Hamish Taylor—an award-winning former CEO renowned for championing customer-focused change…
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Send us a text Today on Strong By Design Engineer-turned-cattle-enthusiast Noel Heiks and cowboy-commando Kevin Key dive into the impacts of Big Food, Farming, and Pharma. The authors embark on an adventure of food and diet, away from standard insulin-heavy fare and toward better ways of beef, keto, and carnivore. Their book encourages us to break …
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Welcome to Competitive CX, the podcast that dives deep into client experience in the financial services industry. Hosts Melanie Aimer, Adam Grainger, and Hamish Taylor guide listeners through the critical role of client experience (CX) and share insights on navigating its challenges and opportunities. With over 20 years of experience, Melanie Aimer…
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Send us a text In this episode of the Strong by Design podcast, host Jared Haley sits down with local business owner and health trainer Abby Clapper. Abby is dedicated to helping people build sustainable fitness routines, lose weight, and feel strong in their bodies. With a passion for making fitness accessible and enjoyable, Abby combines expert k…
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Send us a text The Mad Scientist of Muscle is back… If you are looking for some new muscle building methods, this is the guy to listen to! Our friend Nick Nilsson has released a new book titled, Return to Prime – Reset Your Muscle Clock Back 20 Years. So naturally we just named the episode after his book 😉 Every stone has been turned over and every…
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Send us a text She is a FORCE to be reckoned with… She is small but MIGHTY and a pocket-sized POWERHOUSE. Suzanne Hartwig-Gary embodies all of this and more. But you can just call her Sioux-z. Sioux-z has been in competitive lifting for 35 years. In that time, she has done 33 international competitions: 1 – Pan American, 2 – World Games, 2 – NAPF (…
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Send us a text Being a parent is hard. As a Christian parent, we desire to raise our kids to know and love Jesus. Does God have a plan or give any direction when it comes to raising our kids? Pastor Anthony McDaniel joins us today on the Strong by Design Podcast in order to share his personal insights on what he and his wife did to raise three girl…
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Send us a text Dr. Heather Stone DC is one of the top functional medicine practitioners in the world. She has over 20 years of clinical experience in private practice. During that time, she has successfully helped thousands of women overcome the symptoms of hypothyroidism and Hashimoto's thyroiditis. Her thyroid transformation blueprint has been us…
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Send us a text 1 month into the new year... now what?! New Years resolution episodes are a plenty on podcasts everywhere in January... in fact we have made them before ourselves. So how about an episode dedicated to people already giving up and throwing in the towel on their 2025 goals and dreams after 30 days. The statistics are not optimistic. Ma…
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Send us a text So, what are the Dangers and Pitfalls of not making time for YOU? In this episode coach Chris Wilson explores the concept of ‘Me Time’ and how valuable this is for your soul and for those depending on us to be at our best. And this is not a selfish practice but a necessary one. Self-care eludes many of us because all too often we fin…
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Send us a text Our most compelling, eye opening, thought provoking and controversial episodes of the year… 2024 was another extraordinary year for the Strong By Design podcast filled with some truly powerful conversations. So, we simply looked at the most downloaded episodes of the year and compiled a Top Ten list for your enjoyment! While we don’t…
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Send us a text We are not meant to live a life of solitude but of community. Most of us long for connection with others. To be included, to be part of something bigger than ourselves. And there is no time of the year where this feeling of togetherness and relationship is stronger than Christmas time. As we celebrate the birth of our Savior, hosts J…
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Send us a text As the global population ages, brain health is becoming a critical focus. What we must all realize is the role that exercise plays in our ability to maintain and improve cognitive function as we age. Our ability to move and play might just be the number one factor in slowing down the brain’s age. The latest research continues to show…
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Send us a text Mr. Super Human Life himself is back at the Critical Bench Compound! We welcome back our old friend Frank Rich to the Strong By Design podcast for his 4th time behind the mic. In the past few years since his last visit, Frank has grown his platform Rebuilt Recovery which continues to help men struggling with their porn addiction. Tod…
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Send us a text In this empowering episode, we sit down with Dr. Beth Westie – bestselling author of The Female Fat Solution and The Female Menopause Solution, creator of the 12 Week Female Hormone Solution Program, and host of The Female Health Solution Podcast. Dr. Beth has dedicated her career to revolutionizing women’s health by helping them und…
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Send us a text Good food, good meat, good God, let’s eat! God is good, God is great, put that turkey on my plate!! Rub-A-Dub-Dub, Thanks for the Grub! Who doesn’t love a good ole Thanksgiving Day blessing!? It is a wonderful time of year to spend time with loved ones and to gather around the table to eat our favorite holiday meal. Thanksgiving Day …
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Send us a text After two and a half years, our friend, host and fitness phenom Jo Ann Miller is back! In early 2022, Jo was a regular guest and host on the podcast for several months but after a series of life changing events, she unfortunately had to step away from the SBD show. If you believe in miracles or are in need of hearing one, strap in an…
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Send us a text He is a 3x All-American Georgia Bulldog, Lombardi and Bednarik Award recipient, former first-round pick by the Cincinnati Bengals, was inducted into the College Football Hall of Fame and featured on ESPN’s College GameDay as a football analyst for 13 years… Yeah, I would say that qualifies our guest as a ‘football great.’ But what ma…
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Send us a text The 2024 Presidential Election is here… And it ‘feels’ as if our country is as divided as ever between our two candidates, former President, Donald J. Trump (R) and current Vice President, Kamala Harris (D). Much of the news coverage and social media posts are largely ‘Anti’ one candidate over another rather than each side promoting …
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Send us a text Jack-O-Lanterns, ghosts, goblins, skulls, spiders, cobwebs and horror movies remind most of us of Halloween along with fun costumes, bags of candy and spooky scary decorations. But what are we really celebrating? While many of us ‘celebrate’ and observe this holiday annually by dressing up in costumes, carving pumpkins, decorating ou…
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Send us a text As someone who struggles with a quick temper and anger, this episode was very personal for coach Chris. While we tend to be on our best behavior in public and at work, often when at home with the people we love the most, we can resort to explosive anger, yelling, cursing, and using harsh, hurtful words. Basically, our most cherished …
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Send us a text Allison Maslan is CEO of Pinnacle Global Network, and last year was named “One of the 10 Women Entrepreneurs to watch in 2023”, by Forbes Magazine. She is the Wall Street Journal Best Selling Author of, Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of the legendary show Shark Tank and Allison has built 10 succ…
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Send us a text In his first solo episode on the Strong by Design podcast, Jared Haley speaks to the reality of how difficult it is for many of us to manage our time well. In our culture, we are consistently being pulled in a thousand directions. So, how do we determine the best way to manage our time? To answer this question, Jared points to the re…
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Send us a text Child sexual abuse material (CSAM), which is legally known as child pornography, is a global pandemic. Unfortunately, the United States remains one of the largest producers and consumers of child abuse content in the world. Today on the Strong By Design podcast we are honored to have Bryan Weight from Operation Light Shine. Their mai…
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Send us a text Self-Evident Ministries is dedicated to seeing all Americans understand the foundation of our nation and to understand that those rights come from God. Today on the Strong By Design podcast, coach Chris Wilson speaks with Chief Operations Officer Mike Sonneveldt from Self-Evident Ministries. Mike is a national speaker, author, and co…
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Send us a text Dr. Jeanne Kuckelman is the founder of Inside Out Christian Counseling, a Non-Profit organization formed in 2002 following a passion to bring “authentic and lasting change” to those seeking help for their broken hearts. Her passion led to the development of several other centers, and to the training of other counselors. From an offic…
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Send us a text In this episode, coach Tonya Fines sits down with Michele Riechman, a personal trainer, yoga teacher, health coach, and doctor of physical therapy, who is on a mission to help women feel their best. Discover how to nourish your body, mind, and spirit to feel your best at any age. Whether you are looking to optimize your metabolism, m…
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Send us a text What makes you a credible fitness expert? Your degrees, years of experience, where you work… or is that all secondary? Does your ripped physique solidify your authority? Is it a requirement to have overdeveloped biceps, pecs, delts and calves or washboard abs to be seen as ‘a legitimate trainer’ in the eyes of others? Long time stren…
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Send us a text Don Manning is, first and foremost, a husband and dad who follows Christ. He and his wife Suzanne founded Crazy Cool Family several years ago after raising seven children of their own – four girls and then three boys ages 34 to 18 – and seeing the need for parents to be inspired and equipped to build their best family. Don has a busi…
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Send us a text In today’s show, Coach Tonya sits down with Dave Clukey, a former Green Beret with over 20 years of military service. Now Sr. Director of Business Development – SOCOM at Immersive Works, Dave continues to serve in the national defense sector. While his passion for what he does is apparent, Dave is also a huge supporter of veterans an…
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Send us a text No one has answered the two-year-old lingering question “what is a woman” quite like Jennifer Strickland has. Let me tell you why: Jennifer is not afraid to address how this question is so deeply answered in the Bible. And the Strong By Design team couldn't agree more with her platform and voice in such a troubling era of gender misi…
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Send us a text Our final episode highlighting the amazing men, women, and kids at the first ever Rise Up Con event in Sevierville, TN., just outside of Knoxville. Meet Jared Moon, from Proverbs 22:6 - his organization helps to reunite incarcerated men and women with their children. Their purpose is to heal these families and support them while most…
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Send us a text Have you ever heard of the Wild brothers? Well hosts Chris Wilson and Jared Haley met them at Rise Up Con. Meet Morgan and Hudson, two of the four Wild brothers from Wild Brothers TV. They are the elder brothers but refused to say better lol. As their name infers, these boys are a bit 'wild' (yes, that's their real last name) and adv…
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Send us a text Ever meet someone and after just 5 minutes they feel like an old friend? Our guest today on the Strong By Design podcast, Adam Kovar, is a Marine Corp Veteran, Patriot, husband, father and hardworking entrepreneur. He is a guy that you instantly feel connection with if you love our country, what it stands for and why it's worth fight…
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Send us a text Our past does not define our character or determine our future. While this sentiment is simply said, it is terribly difficult to believe and follow through with. Unfortunately, some of us can never seem to overcome our past. Today's guest on the Strong By Design podcast is a living testament to the power of turning your life over to …
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Send us a text Storytelling is an art form that has stood the test of time. From sitting around a campfire listening to spooky stories and tales of legendary heroism, to a family gathered around a giant radio in the 1930s listening to the adventures of Sherlock Holmes or Abbott and Costello, the audio experience invites imagination and evokes excit…
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Send us a text Sitting down with humble, sincere and genuine people never gets old. Today on the Strong By Design podcast hosts Jared Haley and Chris Wilson are blessed to speak with animator and story teller Davy Liu and award winning actor Ben Davies. Live from Rise Up Con in Sevierville, TN., these two men are using their amazing talents to spre…
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Send us a text Welcome to the First Ever RISE UP CON, Where Fandom Becomes Faith. Ever heard of ComicCon... where all of the Star Wars, Star Trek and comic book super fans pour into San Diego's convention center by the thousands for days on end every year? Well, actor, director, and author Kevin Sorbo (Hercules '95-'99) thought having a similar atm…
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