The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
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Mastering Print-on-Demand with Shimmy Morris: Tips for E-Commerce Success
46:30
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46:30Send us a text What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimmy Morris, an entrepreneur who transformed his passion for design and business into a thriving career…
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Print on Demand: Lessons, Wins, and Game-Changing Tips
14:31
14:31
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14:31Send us a text Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about ou…
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Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs
49:24
49:24
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49:24Send us a text Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs Unlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert strategies to elevate your brand and grow your business: Transform your brand identity beyond logos and we…
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The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted
7:37
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7:37Send us a text Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-world experiences to highlight the crucial role consistency plays in digital marketing. Tona …
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Over 500,000 Items Sold And Counting: Brenna Millville's Successful Journey with Elly and Grace Christian Apparel
50:08
50:08
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50:08Send us a text Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwide. With her husband's support and a timely bonus from her previous job, Brenna’s leap into …
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5 Essential Steps To Find Joy in Your Entrepreneurial Progress Without Comparing Yourself To Others
8:41
8:41
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8:41Send us a text Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable advice for women entrepreneurs. From supporting your peers with prayer to refreshing your b…
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6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
42:29
42:29
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42:29Send us a text Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing u…
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Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines
8:35
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8:35Send us a text Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines. My journey with Call to Edify serves as a case study, revealing how intertwining personal …
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From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay
37:57
37:57
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37:57Send us a text Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuin…
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The WE Pivot Podcast And Beyond: Where We've Been, What We've Been Up To, And Where We're Going.
8:22
8:22
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8:22Send us a text Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challeng…
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Mastering Your Email Marketing In Minutes
28:22
28:22
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28:22Send us a text With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email…
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Outsourcing vs DIY: How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself.
21:00
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21:00Send us a text Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself? If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs outsourcing when it comes to web design, content writing (blogging), SEO, social media managemen…
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Staying Positive and Productive When Times are Tough: 5 Strategies to Help You Succeed.
8:42
8:42
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8:42Send us a text In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore how to stay focus and connected to your values and big-picture goals. Finally, we’ll discuss …
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Tackling The WIX Platform Misconceptions: Interview with Kendall Cooke, Partner Success Manager of wix.com
27:09
27:09
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27:09Send us a text Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will…
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What is Google E.A.T. and why it is important in ranking your blog content?
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20:14Send us a text Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know? Well, first of all, Google eats content. Content is the lifeblood of the internet, and Google knows that better than anyone. So if you want your website to rank wel…
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7 Things We Learned About Podcasting That Changed Us For The Better
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13:20Send us a text The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022. In our final episode of the season, we'll be talking about the 7 Things We Learned About Podcasting That Changed Us For The Better. If you've enjoyed our podcast ep…
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End Writers Block And Create Marketing Copy In Seconds– Chris Lu Co-Founder of COPYAI
27:27
27:27
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27:27Send us a text In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can generate a report using nothing but data. Today, will be speaking with Chris Lu, co-Founde…
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Fascinating Facebook Ads Advice You've Never Heard Before: Making Facebook Ads Work For You! The WE Pivot Podcast Interview with Ashleigh Chanel of Make Your Mark Consulting.
43:59
43:59
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43:59Send us a text Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episode, Ashleigh will give you insight on Facebooks Ads like you've never heard it before. In this episo…
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The WE Pivot Podcast: Interview with Jackie Aguglia of INTERACT Lead Magnet Quiz Company
38:44
38:44
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38:44Send us a text I'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper understanding, and true connection... at a human level. In the “real world” you get to know your prospec…
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The WE Pivot Podcast: Interview with Zach Yildrim Owner of Print Melon Print-On-Demand Company.
34:19
34:19
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34:19Send us a text Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for all of us is the ability to realize what we dream!” Let’s give a warm welcome to Zach Yildrim of Pr…
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The Art of Blogging: 5 SEO On-Page Factors That Can Affect Your Blog's Search Results Rankings (Part 1).
15:43
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15:43Send us a text Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, d…
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The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).
18:56
18:56
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18:56Send us a text Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, d…
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Pretty Pictures and Pretty Logos alone Won’t Get You Ranked on Search Engines!
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15:11
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15:11Send us a text In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost your reach to users who are searching online for your products and/or services! In this episode, we talk a…
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Women Business Owners: 5 things you NEED to stop doing in 2022
25:01
25:01
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25:01Send us a text In today's business world, the sky's the limit. There are no rules and no limits to what you can achieve if you set your mind to it. But even with all of the opportunities out there, there are still some things that women business owners and entrepreneurs need to stop doing in order to be successful. So if you're looking to take your…
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Getting To Know Tona (Who is this cute couple Series: Part 2)
25:22
25:22
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25:22Send us a text Becoming an entrepreneur may be difficult but the journey is always exciting. In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some of the earlier circumstances that led Her to want to pursue entrepreneurship full time. In this episode we tal…
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Getting To Know Al (Who is this cute couple Series: Part 1)
23:49
23:49
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23:49Send us a text Becoming an entrepreneur may be difficult but the journey is always exciting. In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Al Haywood. You will find out what were some of the earlier circumstances that led Him to want to pursue entrepreneurship full time. In this episode we talk …
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