Change your life by learning how to take back the the banking function in your life, and all the money you’ll recapture with it! Discover what it means to actually have full use, access, and control of your money.
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A biweekly podcast for ALL your Star Trek: Attack wing needs!
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In The Accepted Authority, Greg Roworth discusses how owners of consulting firms can generate a predictable flow of premium opportunities to grow their business. Each weekly show features a lively discussion of a common growth challenge, covering strategies, tools, mistakes and how Greg has achieved results with clients or in their own business. Always useful, entertaining, and never more than 20 minutes. Sponsored by Business Flightpath.
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In Episode 12, John and Jared continue their discussion on 401k's and qualified plans. While also asking, what are some causes that inhibit or block people from learning more about Infinite Banking Concepts. John encourage folks to "follow the money" and Jared references a story from Ancient Rome as it relates to inflation and government spending. …
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The 401K Fallacy (and what you might consider)
37:29
37:29
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37:29In Episode 11, our first video podcast, Jared and John tackle the question of the real value of a 401K, and ask if it has been failing American workers since it was entered into US tax code? What are you truly getting when you tie your money up for 10, 20, 30 or more years? Is it worth it? We have some interesting statistics that may surprise you. …
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Value of a college education and what if I'm uninsurable?
27:57
27:57
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27:57In this 10th episode of Creating Tailwinds, John and Jared discuss the last section of the book, Becoming Your Own Banker. What is the monetary value of a college education? What if you are uninsurable? Is a 529 plan a good idea? The Free Application for Student Aid or "FAFSA" hoops every parent and student must understand. We can show you real exa…
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Understanding the cost of acquisition and better rates of return.
28:05
28:05
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28:05Those who have created businesses understand there is a cost of acquisition. The adage “it takes money to make money” rings true…. except for infinite banking. You really don’t have a cost of acquisition because you are the bank a set these costs! … Concerning the question about there are better rates of return available out there, people are compl…
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Capitalizing Your System and Implementation
26:09
26:09
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26:09Infinite Banking is a process that must be both capitalized and implemented. Desire is key! No one will do this for you. Capitalization without implementation will leave you missing out on the greatest financial tool you have available, your money and your imagination! There is also cost of acquisition. It takes money to make money, buy you don't n…
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Beginning with Saint Patrick Day memories in Chicago, We dive into the incredible benefits Infinite Banking brings to equipment leasing! You see that you can build quite a powerful banking system for yourself and for your business! You absolutely can do this! The longer you wait the more regret for not starting sooner will hit you! Just do it. Rins…
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Don't miss this extended version covering Think Tank 2025 in Orlando, Florida! Meet some of the rising stars and here wonderful testimonies of IBC Practitioners and how IBC changed lives. Setting up a baning facility for your business AND creating a legacy for those you love have never been easier. Please tune in and contact us with any questions a…
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Discover how the essence of the Infinite Banking Concept is all about recovering the interest that you normally pay to some other banking institution. We talk about the five ways to buy a car, demonstrating why paying with your infinite banking concepts system is far superior than the other options. You'll understand there are only two hard and fas…
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Where do you put money using the Infinite Banking Concept?
34:28
34:28
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34:28Stop paying thousands in interest to banks and finance companies. Learn about the Infinite Banking Concept. IBC creates an entity by using whole life, dividend paying life insurance that you own and control. There are extreme shortcomings when you try to use universal or variable life insurance. With life insurance, we need capital far more while w…
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There are four basic human factors preventing you from becoming financially secure. Regardless if you're concerned about taxes, inflation, retirement, funding your children's education, or capitalizing your business, Infinite Banking provides a solution like no other!By flightpathfinancial
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Create YOUR most profitable economic environment.
25:00:00
25:00:00
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25:00:00We continue exploring the Infinite Banking Concept from R. Nelson Nash's book, Becoming Your Own Banker.By John T. Urbik and Jared Adams
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Creating Tailwinds with Infinite Banking !
33:10
33:10
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33:10John Urbik and Jared Adams, both highly accomplished aviators, cohost this exciting new podcast designed to bring the power and simplicity of the Infinite Banking Concept to our rapidly growing follower base. Understanding the unique financial issues pilots face, we bring a fresh, new perspective from the vantage point of the captain’s seat. Buckle…
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89 - The Five Ages Of Marketing For Consultancy Firms
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16:08Today, I want to discuss the five stages of marketing your consultancy practice. From my experience with hundreds of consultancy firms and my own practice, I've identified five distinct ways consultancy firms market their services. These stages align with the historical ages of growth: Stone Age, Agricultural Age, Industrial Age, Information Age, a…
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Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability. On the …
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87 - The Question Your Marketing Must Answer
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16:00There is one critical question your marketing must answer, if you are going to be able to create relevant marketing messages that connect with your ideal clients. I see a lot of marketing from consultancy firms that fails to answer this question. The result is failure to attract the attention of ideal clients and an inability to attract regular new…
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86 - How Much IP Should Consultants Give Away?
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20:08Many consultants have a fear that if they give away any or much of their valuable intellectual property in their marketing process, the recipients will use that material to solve their own problems instead of coming to the consultant who provided the material to ask for their help. The conundrum is that we know that if we give away some of our IP i…
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Most consultancy firms make a big mistake in their marketing that slows down their progress to new sales and acquiring new clients or may prevent them having an opportunity with some potential clients at all. There is a predominant tool on most consulting firms' websites that asks for too much too soon. That is typically the innocuous "Contact Us" …
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84 - The Value of Focused Specialization for Your Consulting Firm
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17:06
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17:06In many consulting firms, operational processes are more complex than they need to be. Rather than offering a wide range of services to potential clients in order to achieve higher revenues, in my experience, operating with a focused specialization is what achieves greater simplicity in running the business, greater operating efficiencies, lower op…
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83 - How To Be Attractive To Your Target Market
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22:35Many consultancy firms do a lot of activities in their marketing with the aim of attracting their target market. But do these activities actually attract? A lot of the activities I see consultancy firms engaging in don't get the results the owners of those firms are looking for. They don't attract. Instead of doing things to try to attract more cli…
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82 - How To Avoid The Sales Roller Coaster
20:47
20:47
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20:47One of the most common scenarios that consultancy firms experience is what I call the sales roller coaster. That is where the firm goes from being busy with client delivery work for a while, maybe a month or two, and then goes through a subsequent period of having not enough work and needing to find new clients or projects. The main reason this occ…
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81 - The Three Steps To Systematic Client Acquisition
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21:23For most consultancy firms, client acquisition is not a systemtic process. Typically, we get clients through referrals and maybe networking, which ends up being a referral process too. Unless we have our marketing systems perfectly dialled in, we cannot expect our client acquisition to be consistent or predictable. When this is the case, we have no…
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80 - What Is Branding Really For A Consultancy Firm?
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16:41I believe there is actually a lot of confusion about the importance of branding and what branding actually is for many owners of consultancy firms. In this episode, I reveal my take on what branding really is and how we can waste a lot of time and money when we get this wrong. In my experience, many consultants go about branding the wrong way, in a…
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79 - Marketing is a Journey, Not an Event
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22:01Many consultants make the mistake of hurrying an potential client towards the sale, without realizing that this process violates the normal buying journey that all potential clients take. Our approach to selling is more like seeing the selling process as an event that happens around the sales meeting, instead of a journey that the client can take w…
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78 - Creating Demand For Your Consultancy Services
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25:19
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25:19Many consultancy firms are great at satisfying demand for their services, but not so great at creating demand for their services. Most consultants start out in business for themselves and develop a team around them because they are good at what they do. They already demonstrate a level of authority in their field, especially when they can receive r…
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77 - Consultancy Practice or Consultancy Business?
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20:38
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20:38In this episode of The Accepted Authority Podcast, I discuss the difference between a consultancy practice and a consultancy business. I see most of the consultancy firms that I come across being run as a consultancy practice, which tend to end up being complex operations lacking consistency and predictability around the outcomes they are striving …
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76 - How to Plan for Accelerated Growth of Your Consulting Firm in 2024
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25:33As we come to the end of 2023, I'm hearing thought from many consultants about how glad they are the 2023 is nearly over, but that they are worried about how the challenging economic environment might affect them in the new year. What appears to be uppermost in their thoughts is how the external environment will impact them. What my concern is howe…
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75 - The Need For Speed In Selling Consulting Services - Not
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21:00Many consultants display and obvious need for speed when it comes to selling their consulting services. However, this need for speed is counter productive to results. Your need for speed in selling your consultancy services undermines your authority, which ultimately undermines your sales effectiveness and your financial results. In this episode, I…
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74 - Marketing Consulting Services Effectively
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18:01Marketing your consulting services as a consultant or owner of a consulting firm is often a challenge to conduct effectively. By effectively, I mean that your investment in marketing actually delivers new clients rather than just getting exposure on social media or being seen by your market but not getting results. The marketing efforts I see from …
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73 - Your Competitive Strategy To Differentiate Your Consultancy Firm
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18:22
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18:22Many owners of consultancy firms struggle to differentiate their consulting practice from their competitors and often have to compete against them to present proposals. Often in these situations, the cheapest quote wins. This is not a situation you want to be in. The challenge around lack of differentiation basically comes down a failure to do the …
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72 - How To Become The Accepted Authority In Your Field
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20:49
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20:49What does it take as an owner of a consultancy practice to be regarded as the accepted authority in your field? Does it need someone to appoint you to that position? Of course that's not how it happens. Does it need us to claim that position? Well, yes and no. We can't just claim to be the authority and then go on doing what we've always done and j…
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71 - Making Lead Flow Consistent and Predictable
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20:24Many consultancy firms suffer from inconsistent workloads which are the result of inconsistent lead flow. Inconsistent lead flow comes about because of the manual labour involved in the way most consultants attend to the activities required to generate new leads. What if you could reduce the time and effort required to create lead flow? In this epi…
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70 - Sell Your Service With Power and Authority
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22:59Selling consultancy services comes with a specific set of problems that relate to the levels of trust and belief that is established with your potential client. The typical lead that comes from a referral has led us into some habits in the sales meeting that don't help us with a marketing generated lead. Unless we have thought about the challenges …
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69 - Your Stance As The Accepted Authority
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18:11When it comes to selling your consulting services at a sales meeting, what is the stance you adopt? If your stance is to try to win the sale every time, perhaps you actually undermine your authority. Your attitude towards the sale and your demeanour in the sales meeting, will greatly affect the level of authority you portray, which will either enha…
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Most consultants are very good at communicating who they are and what they do, but most potential clients aren't interested in that, until they know it's relevant. Being able to frame the answer to the question, "What do you do?" in terms of an offer, is much more engaging, much more relevant to the right prospect and much more effective in extendi…
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67 - The Benefits of Authority Positioning
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20:50When you are ready to scale your consultancy practice you need to be able to generate new business beyond the reliance on referrals that come organically from doing great work with clients, or through networking. You can't scale a business until you have consistency and predictability around client acquisition. This is the time when having a market…
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When selling consultancy services, often there is a challenge because your potential clients don't know what they don't know. They sometimes don't recognize they have a problem, because what they are dealing with is the norm for them. They don't know how things could be better, even if they don't particularly like their current situation. An assess…
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What does it really take to create authority and be seen as the accepted authority in your market? Some people say you need to write a book. But how many authorities do you know who have written a book, but still have hundreds of copies sitting in their garage or cellar. They have never been best sellers, but they are still authorities in their mar…
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In selling our consulting services, which is more important, trust or value. We know that what our clients buy from us is our value. Then why is it that when we try to sell on value, we are often challenged by sales resistance and scepticism? Most of us try to establish trust in our marketing. But so often, the way we go about it does little to enh…
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63 - Critical Consulting Services Marketing Mistakes
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18:39
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18:39Marketing consulting services is typically a challenge for owners of consulting firms and there are a number of critical mistakes that typically undermine the success of marketing campaigns. In this episode, I expose the top three marketing mistakes that kill the chances of success in marketing and identify the underlying faulty beliefs many have t…
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In many consulting firms, marketing is an activity that is often delegated to a junior person, or someone whose job it is to publish content to increase the visibility of the firm. In this episode, I expose the futility of that approach and reveal from my personal experience, how I was able to overcome my own ineptitude around marketing and ultimat…
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As consultants looking for new clients, it's important to establish a level of authority when someone comes across us, whether we have initiated the contact or if they have stumbled upon some of our content. Without that authority, we can easily undermine our efforts that have earned their attention and perhaps even gained their interest. However, …
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60 - Action Compelling Content For Consulting Services
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22:04Many consultants use content such as articles, video training, ebooks, webinars, etc to educate potential clients and attract them to their services. However, most such content merely provides information to the consumer, without them taking the action that the producer of the content wants, e.g. booking a sales meeting. In this episode, I reveal a…
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The Accepted Authority podcast talks about how to position yourself and your firm as the authority, but that begs the question, "Who are you the authority for?" In this episode, I highlight the need for focusing on your premium clients to be seen as the authority for them. Instead of attracting a mixed bag of clients of different types and profiles…
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58 - The Right Focus For Marketing Your Consulting Services
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23:50What is the right focus for marketing your consultancy services or consulting firm? Many people would choose getting more leads as the aim of their marketing. But is that really the best focus? In this episode, I discuss the results of a poll I conducted on LinkedIn to identify the current marketing focus for consulting firms. The results that came…
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57 - The 5 Mini Agreements You Need To Make A Sale
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28:55Selling consultancy services is often a complex process that many consultants are poorly prepared for. Many lack the understanding of what is required in order to gain an agreement from a prospective client to proceed with providing the solution. From my experience, I have identified that in order to make a sale, you must first establish 5 mini agr…
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Most consultants are not born sales people, in fact, they are not fully engaged in a sales function in their roles much at all. Many struggle with selling and would love to know how to avoid questions and endings to sales meetings like: Send me your proposal Can I speak to some of your past clients? We don't have this in our budget Let me think abo…
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55 - How to Create Authority Content with LinkedIn and AI
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18:22This week LinkedIn introduced a new feature. They have introduced an AI function into the content creation/ post creation process. In this podcast episode, I discuss the value of using this feature and how to use if effectively to enhance your ability to be seen as the accepted authority.By Greg Roworth
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54 - The 5 Critical Questions Your Marketing Must Answer
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26:52Most marketing for consultancy firms falls short of systematically attracting new premium clients consistently and predictably, because it fails to answer the critical questions that are in the minds of the clients. Most marketing, particularly what we see on consultancy firm websites is flawed and makes some significant mistakes that render the ma…
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In today's episode, I draw some parallels between two current events: the Tour de France bike race and the current recessionary economy that many are experiencing are are being warned about. The Tour de France is really a series of events which have many parallels in business. Sometimes it's easy, sometimes it's hard. But only one rider emerges aft…
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52 - Bridge The Gap From Commodity To Authority
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24:36Many consultancy firms suffer from a lack of differentiation from their competitors, which leads to them being considered as a commodity in their market. This situation creates stress in the sales process where they often have to present a proposal and sharpen their pencil on pricing to win a new client. The remedy to this scenario is to be seen as…
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