Best Feeling It Out with Kyle Podcasts (2025)

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The Important Thing Here Is That You Tried to Do the Wrong Thing 56:21

12m ago56:21

56:21

In this edition of 32 Thoughts, Justin Cuthbert, Kyle Bukauskas, and Elliotte Friedman begin the podcast by recapping a chippy Game 4 between the Florida Panthers and Toronto Maple Leafs. They delve into the Max Domi hit on Aleksander Barkov (11:45). Afterwards, they discuss the Stars-Jets series, with Dallas taking a 2-1 series lead on Sunday (18:…

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

6m ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

1
Which Teams Are Laying It on the Line? 1:05:43

1h ago1:05:43

1:05:43

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin the podcast by recapping Thursday night's overtime thriller between the Edmonton Oilers and the Vegas Golden Knights. This is followed by analysis of the Capitals-Hurricanes Game 2 (11:37). They then take a moment to break down what we've seen so far between the Panthers and…

1
The Oilers are Buzzin' 54:02

1d ago54:02

54:02

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin by reacting to an electric Game 1 victory by the Edmonton Oilers over the Vegas Golden Knights. They also touch on the Carolina-Washington game (9:25). Afterwards, the hosts delve into the Sam Bennett-Anthony Stolarz elbow incident (15:14) and Game 1 of the Leafs-Panthers se…

1
One Point Six Seconds Left 1:20:37

3d ago1:20:37

1:20:37

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin the podcast by delving into that crazy Game 7 between the Winnipeg Jets and St Louis Blues. They also deep dive the other Game 7 from the weekend between the Dallas Stars and Colorado Avalanche (14:38). Elliotte looks ahead to Nathan MacKinnon's long summer of courting Crosb…

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

3d ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

1
The Core 4 Deliver and the Kings’ Royal Downfall 1:34:03

10d ago1:34:03

1:34:03

In this edition of 32 Thoughts, Justin Cuthbert, Kyle Bukauskas, and Elliotte Friedman break down the four series that were played on Thursday night: Senators-Leafs (1:00) Kings-Oilers (18:48) Wild-Golden Knights (29:30) Stars-Avalanche (35:57) The Final Thought focuses on what's ahead for Game 6 between the Jets and Blues on Friday (40:03). Kyle a…

1
The Harmonica Magic Is Gone 1:31:49

9d ago1:31:49

1:31:49

In this edition of 32 Thoughts, Justin Cuthbert, Kyle Bukauskas, and Elliotte Friedman tour around the NHL's first round series: Sens-Leafs (1:00) Panthers-Lightning (19:38) Stars-Avalanche (24:49) Devils-Hurricanes (35:51) Kings-Oilers (42:01) Wild-Golden Knights (48:32) Jets-Blues (55:32) Canadiens-Capitals (59:58) In the back half of the podcast…

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Another 3rd Period Comeback 1:32:35

11d ago1:32:35

1:32:35

In this edition of 32 Thoughts, Justin Cuthbert, Kyle Bukauskas, and Elliotte Friedman continue their tour of all the 1st round Stanley Cup Playoff series: Kings-Oilers (1:00) Canadiens-Capitals (12:00) Jets-Blues (24:30) Canes-Devils (36:00) Panthers-Lightning (42:38) Sens-Leafs (49:50) Avalanche-Stars (58:30) Wild-Golden Knights (1:04:10) Justin,…

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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

10d ago30:04

30:04

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…

1
Sudden Death & Slide Notes 1:26:27

13d ago1:26:27

1:26:27

In this edition of 32 Thoughts, Justin Cuthbert guides Kyle and Elliotte as they delve into all seven series that have been played since we last spoke to you on Tuesday: Senators-Leafs (1:00) Panthers-Lightning (20:00) Golden Knights-Wild (25:36) Blues-Jets (30:06) Kings-Oilers (35:34) Canadiens-Capitals (45:37) Avalanche-Stars (56:31) Kyle, and El…

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Everyone’s in the Pool Now 1:22:22

16d ago1:22:22

1:22:22

In this edition of 32 Thoughts, Justin Cuthbert guides Kyle and Elliotte through all eight first-round series in the Stanley Cup Playoffs: Senators-Leafs (2:56) Panthers-Lightning (10:36) Hurricanes-Devils (16:24) Capitals-Canadiens (20:51) Oilers-Kings (27:49) Blues-Jets (34:10) Avalanche-Stars (40:38) Golden Knights-Wild (43:06) Justin, Kyle, and…

1
The Carcast Is Back Baby 1:24:09

18d ago1:24:09

1:24:09

In this playoff edition of 32 Thoughts, Justin Cuthbert and Kyle Bukauskas kick things off with the Battle of Ontario before Kyle makes way for Elliotte via the famous Carcast. Justin and Elliotte also touch on the Leafs vs. Sens series (27:51) before moving onto Devils vs. Hurricanes, where Carolina took Game 1 (37:59) and Golden Knights-Wild (43:…

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

17d ago40:09

40:09

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …

1
Exit Interviews & Playoff Entrances: All 16 Out, All 8 Matchups In 2:34:35

24d ago2:34:35

2:34:35

In this episode of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman touch on all 16 teams that missed the playoffs: Flames (7:43) Canucks (13:22) Utah HC (26:31) Blue Jackets (30:50) Red Wings (35:55) Rangers (41:33) Islanders (48:04) Penguins (51:06) Ducks (55:09) Sabres (1:00:10) Kraken (1:03:27) Bruins (1:05:48) Flyers (1:11:17) Predators (1:14…

1
More Drama Than a Playoff Hole at The Masters 1:36:02

25d ago1:36:02

1:36:02

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin the podcast by talking about the Calgary Flames crucial win over the San Jose Sharks as they try to claw themselves into the playoffs. They look around at the playoff races as we come down to the final couple games of the season (8:01). The fellas reflect on Ivan Demidov's M…

1
#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

24d ago33:55

33:55

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…

1
The Deal is Demidone 1:35:14

28d ago1:35:14

1:35:14

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman unpack how the Montreal Canadiens managed to get Ivan Demidov to the NHL this season (2:20). Afterwards, they touch on Gabriel Landeskog's comeback story (15:35). The fellas touch on the NCAA Frozen Four and what David Carle will do now that his season is done (26:21). Then, Kyle …

1
The Chasing Days Are Done 1:31:33

1M ago1:31:33

1:31:33

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman react to Alex Ovechkin capturing the NHL's all-time goal scoring record. Afterwards, they delve into what is being dubbed the "Sunshine State Conspiracy" against the Toronto Maple Leafs (27:00). Kyle and Elliotte talk about referees paying attention to Elvis Merzlikins' propensity…

1
#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

1M ago33:01

33:01

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…

1
Three. Goals. Away. 1:45:13

1M ago1:45:13

1:45:13

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman open the podcast by delving into Kyle's time in Montreal to cover the Canadiens. That bleeds into a conversation about the teams dealing with late season injuries (11:47). Elliotte points out an quirk about the Avs schedule (19:36) and the fellas revisit Kyle's point that Connor H…

1
Predicting NHL Awards Winners 1:42:50

1M ago1:42:50

1:42:50

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman run through the major NHL awards and who they think will win each; Hart (4:00), Norris (8:00), Calder (14:44), Vezina (20:36), & the Jack Adams (21:19). They begin the newsy segment by highlighting the top college free agent signings (27:19). They delve into the insane heater the …

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

1M ago23:21

23:21

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…

1
Torts Out. 1:38:42

1M ago1:38:42

1:38:42

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman (live from the airport in Winnipeg) begin by unpacking John Tortorella's exit as head coach of the Philadelphia Flyers. Elliotte touches on the speculation that's arisen in Vancouver about Rick Tocchet potentially taking the Flyers job this summer (18:56). They transition to Sidne…

1
Let the Goalies Fight 1:26:24

2M ago1:26:24

1:26:24

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman delve into the 7-2 blowout LA Kings win over the Boston Bruins. That turns into a conversation about the Vegas Golden Knights losing Tomáš Hertl on Sunday night (4:41). Kyle and Elliotte talk about Thatcher Demko being set to make his return for the Canucks soon, possibly Monday (…

1
#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

2M ago40:20

40:20

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

1
March Madness on Ice 1:35:32

2M ago1:35:32

1:35:32

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin by unwrapping the latest around NHL expansion and the city of Houston (2:50). Afterwards, they delve into the Jets-Oilers tilt on Thursday where Connor McDavid and Stuart Skinner left early (11:39) and unpack a very tight playoff race in the Eastern Conference (16:34). They …

1
Everyone Is Sweet For Dallas 1:21:24

2M ago1:21:24

1:21:24

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman delve into Mikko Rantanen's return to the Colorado with the Dallas Stars and talk about how tough the Central Division bracket will be in the playoffs. Next, they highlight how everyone is high on the Ottawa Senators currently (9:00) and Kyle and Elliotte discuss how Toronto react…

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#11: Starbucks—The Brand that Changed How the World Drinks Coffee 33:38

2M ago33:38

33:38

If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…

1
All Good in Buffalo 1:10:06

2M ago1:10:06

1:10:06

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin by discussing their takeaways from Thursday night's tilt between the Toronto Maple Leafs and Florida Panthers which Elliotte attended, and from the Senators-Bruins game which Kyle attended. They talk about the Devils big victory over the Oilers (11:33) and Elliotte reveals t…

1
Tying up Some Deadline Loose Ends 1:05:45

2M ago1:05:45

1:05:45

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman unpack what happened between Mitch Marner, the Toronto Maple Leafs, and the Carolina Hurricanes plus Elliotte ties a bow on the Mikko Rantanen saga (14:27). The fellas then turn their attention the Ottawa Senators and the narrative that has now surrounded the team (19:28). They th…

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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 28:52

2M ago28:52

28:52

Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…

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Trade Deadline Wrap Up Special 1:20:40

2M ago1:20:40

1:20:40

In this episode of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman highlight and break down all the major trades from Friday's NHL Trade Deadline. They kick things off with the Brad Marchand deal between the Panthers and Bruins (3:35). That's followed by the Mikko Rantanen trade between the Canes and Stars (13:44). They also delve into all the mo…

1
32 Trade Deadline Preview Thoughts 2:50:41

2M ago2:50:41

2:50:41

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman tap into every team in the NHL and provide a preview of what to expect from each of them ahead of Friday's trade deadline. Western Conference: Anaheim ( 3:11) Calgary (9:19) Chicago (15:17) Colorado (21:48) Dallas (24:45) Edmonton (29:01) LA (39:20) Minnesota (42:50) Nashville (47…

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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 38:50

2M ago38:50

38:50

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…

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The Big Question Heading Into the Trade Deadline 1:12:41

2M ago1:12:41

1:12:41

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman delve into the latest with Mikko Rantanen's future with the Carolina Hurricanes ahead of the NHL trade deadline. Afterwards, the pair delve into some biting comments from a few NHL head coaches around the league on Thursday night (15:23). The fellas also talk about the Alex Nedelj…

1
882 Down. 13 to Go. 1:46:01

3M ago1:46:01

1:46:01

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman talk about Alex Ovechkin's "Gr8 Chase" for the NHL goal scoring record. The guys delve into the latest with Mikko Rantanen and his future with the Carolina Hurricanes (13:45) before unpacking how teams could be looking into acquiring BOTH of the Schenn brothers (20:36). Kyle and E…

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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 41:10

2M ago41:10

41:10

Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…

1
Canada Tops the Hockey Mountain (Again) 1:03:33

3M ago1:03:33

1:03:33

In this episode of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman put a wrap on the very successful 4 Nations Face-Off. Elliotte admits he made a mess of his MVP ballot (10:54) and the guys talk about the pressure that was on Jordan Binnington in the Final (14:27). The fellas discuss the lack of penalties (17:17) and get into Canada keeping true…

1
4 Nations Championship Preview 37:19

3M ago37:19

37:19

This episode of 32 Thoughts is dedicated to Penguins broadcast legend Mike Lange. In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman talk about the anticipation of the game and the moment. They also unpack all the injury news ahead of Thursday night's heavyweight tilt. In the second segment they sit down with Drew Doughty (20:26) …

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You Gotta Fight 4 Your Right to Face Off 2:08:01

3M ago2:08:01

2:08:01

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman look back at an electric tilt between Canada and USA in the 4 Nations Face-Off that featured three separate fights. Kyle and Elliotte point out how the timing of tournament has really worked in hockey's favour (16:55). Kyle talks about his run in with Georges St-Pierre and former …

1
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth 38:14

3M ago38:14

38:14

Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …

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We Are Loving This 1:11:17

3M ago1:11:17

1:11:17

In this edition of 32 Thoughts, Kyle and Elliotte reflect on the first two games of the 4 Nations Face-Off that have provided breathtaking entertainment. They look ahead to Canada vs USA on Saturday (5:11) and briefly touch on the booing of the American national anthem (8:37). The guys talk about the lack of penalty calls in this tournament and how…

1
4 (Nations) Thoughts 1:29:33

3M ago1:29:33

1:29:33

In this episode, Kyle Bukauskas and Elliotte Friedman are joined by Michael Russo of The Athletic and Sportsnet's David Amber to preview the 4 Nations Tournament here in Montreal. After the preview, Kyle and Elliotte sit down with a number of players from the tournament for some exclusive interviews: Josh Morrissey (33:17) Aleksander Barkov (44:29)…

1
Hold Outs, Opt Ins, and Potential Trades 1:08:54

3M ago1:08:54

1:08:54

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin by highlighting notable 4 Nations hold-outs Quinn Hughes & Rasmus Ristolainen, while also mentioning those who opted to play for their countries. Most notably, Drew Doughty (15:30). Kyle and Elliotte talk about players like Jake Evans & Vladimir Tarasenko who could be traded…

1
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 33:39

3M ago33:39

33:39

Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…

1
The Real Questions Surrounding Crosby 1:14:33

3M ago1:14:33

1:14:33

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman talk about Sidney Crosby's health and the likelihood of him playing for Team Canada at the 4 Nations. You'll also hear an outstanding poem from a Penguins fan urging Crosby to chase one more Cup ring elsewhere. They delve into where Team Canada stands with Drew Doughty (12:42). Th…

1
The First Trade Tranche 1:43:55

3M ago1:43:55

1:43:55

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman look back at a wild week of trades across the NHL. They begin with the Canucks' pair of trades that sent J.T. Miller to the Rangers in return for Filip Chytil and Marcus Pettersson from the Penguins. They also talk about the runway now for Elias Pettersson as the drama between him…

1
#5: Stories—The Survival Tool Hardwired into Every Human 38:58

3M ago38:58

38:58

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…

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Will Kuzmenko Feel the Brotherly Love? 1:25:32

3M ago1:25:32

1:25:32

This episode of the podcast is dedicated to Shawn Simpson. In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman breakdown the blockbuster trade between the Calgary Flames and Philadelphia Flyers that sent Kuzmenko, Pelletier, & draft picks from the Flames for Farabee, and Frost. Afterwards, the guys talk about what will happen to Br…

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