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The podcast industry is booming, but what does it take to succeed in this ever-changing landscape? Join us as we dive into the business side of podcasting, exploring the latest trends, challenges, and opportunities. From directory consolidation to show monetization, we'll cover everything you need to know to navigate the podcasting world. We'll also chat with industry experts and successful podcasters to get their insights and advice. Whether you're a seasoned podcaster or just starting out, ...
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You're an advertiser. You have a product—let’s say it’s a meal kit delivery service. You want people to buy it. But how do you reach them? Do you shotgun-blast your ad across an entire podcast network, hoping someone, somewhere, might be hungry enough to care? Or do you surgically insert it into one specific podcast, where the audience is already p…
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Imagine a social media landscape where you own your content, not some tech overlord. A place where links aren't suppressed, and algorithms don't dictate what you see. Sounds like a utopian dream... or is it Bluesky? Pete Wright and Andy Nelson fly into the wide world of Blue Sky, the decentralized social media platform that's got some creators buzz…
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In 2025, where do podcasts live? In your ears? On your screens? In the untamed wilderness of AI-assisted creativity? Pete Wright and Andy Nelson do their best to untangle the web of modern podcasting—a world where AI tools can both dazzle and baffle, where success is measured in engagement rather than downloads, and where communities spring to life…
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Pete and Andy explore the peculiar intimacy of podcasting, a medium where listeners forge surprisingly strong bonds with hosts. They dissect the "podfluencer" phenomenon, examining the authenticity and responsibility that comes with this unusual form of influence. From unexpected conference encounters to the strategic use of online communities and …
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Hey ho, podcasters! We’re back, talking about Apple's big push for binge-worthy narrative podcast series. Are you into it? And in the grand ol’ spirit of podcast follow-up, we dive back into analytics with John Spurlock, the creator of OP3 (Open Podcast Prefix Project). John explains why he created OP3, how it works, and why open podcast data is so…
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Ever feel like the digital ground beneath your feet is suddenly shifting? Pete and Andy delve into the murky world of podcast analytics, specifically grappling with the impending demise of Chartable, a once-reliable tracking service swallowed by the Spotify behemoth. They dissect the implications for podcasters, from the practicalities of migrating…
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First up this week, Pete and Andy take on ultra-podcasting—long, LONG-form episodes—and the people who love them. Then, they shift gears to discuss Google's intriguing, yet uncanny, AI experiment, NotebookLM, which uses artificial intelligence to transform research notes into simulated podcast discussions. Finally, Apple's surprising decision to la…
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The data is coming in, and it looks like general enthusiasm is up about the podcasting business after a few years of grey skies. And Apple's decided to turn the screws on Patreon. We have thoughts. Podcasts Start to Grow Again After a Period of Financial and Legal Struggles - Bloomberg More people than ever are listening to podcasts | Nieman Journa…
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In this episode of "The Podcast Podcast," Andy Nelson and Pete Wright take listeners on a journey through the world of summertime podcasting. They explore the impact of the Paris Olympics on podcast downloads, wondering if listeners are sneaking in episodes between events or saving their favorite shows for a post-Olympic binge. The duo also dives i…
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This week we take a deep dive into the world of podcast advertising! First, a trip down memory lane. We’ve been doing this a long time and though it might help by recounting just a bit of history for context, from early affiliate partnerships to CPM advertising and dynamically inserted ads. We discuss the pros and cons of these different approaches…
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We hear all about the TikTok generation. But, you know, there are others out there and they are consuming content just like those in the spotlight. We just have to know where to find them. In this episode of Podcast Podcast, hosts Pete Wright and Andy Nelson dive into the often-overlooked world of older podcast listeners. Inspired by a surprising c…
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In this bite-sized episode of The Podcast Podcast, Pete and Andy dive into the world of podcast subscriptions and memberships. They discuss the differences between Apple's subscription model and running your own membership program using a third-party service like Memberful. Pete explains that Apple's subscription service is easy to use but comes wi…
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In this episode of the Podcast Podcast, hosts Pete Wright and Andy Nelson challenge the conventional wisdom that bigger is always better when it comes to podcast audiences. They argue that focusing too much on massive download numbers can cause you to overlook the immense value and potential of smaller, more engaged listener communities. As you'll …
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Podcasting is evolving, and industry leaders gathered at the recent Hot Pod Summit to discuss the challenges and opportunities that lie ahead. Ira Glass of This American Life shared his experience with the iOS 17 update—because even Ira Glass noticed the iOS 17 update—which caused a significant drop in downloads most of us. The impact has been felt…
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In this episode of The Podcast Podcast, Pete Wright and Andy Nelson catch up on using AI for automatic transcription of episodes, YouTube becoming a bigger player in the podcasting world, updates from Apple's recent podcasting event, and finding one's unique podcasting voice. The big follow-up is that Transistor—the host of all the podcasts of TruS…
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This week, we’re checking in on how artificial intelligence is transforming our podcast production workflow. We know concerns about AI abound. But we aim to thoughtfully explore how — when used judiciously — AI tools can help us work more efficiently without compromising quality or our own creative voices. Transcribing remains an area where AI stil…
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The podcast world is abuzz with change. This week, we’re talking directories and show shuffles as we head into a consolidating future. Directory Shuffle It's true, some of our beloved podcast apps are saying goodbye. But don't despair! Big platforms like Spotify, YouTube, and Apple are stepping up to fill the void. So, while you may have to adjust …
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In this episode, we play a game of podcast trivia using data and trends we saw in content and listening behavior in 2020, and then share some predictions and what we hope will happen for podcasters and the podcasting industry in 2021. Our hosts this week are Aaron Dowd (Account Manager), Dave Zohrob (Co-founder and CEO, and Karo Chakhlasyan (Chief …
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Chartable co-founders Dave and Harish return to discuss what they've been working on in 2020, what they have planned for Chartable in 2021, which podcasts they've been listening to lately, and more. Discussed in this episode: What's been going on at Chartable since the last episode of Chartable Radio A quick overview of Chartable's products and fea…
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Chartable Radio is coming back! In this episode, the Chartable team discuss what we've been listening to, what we've been working on, and what's coming up for Chartable. We're looking for guests — anyone who works in the podcast industry — for Season 2 (beginning in January 2019). More info at the end of the episode! We're especially looking to int…
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Today's guest is Jack Rhysider, host and producer of Darknet Diaries. Jack dives deep into his original research on how to build a following on Patreon. We cover: How he built the initial audience for Darknet Diaries How he went full-time on his show Things that top Patreon shows haven in common What it takes to make something that's worth supporti…
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This week's guest is Skye Pillsbury, the writer and curator of Inside Podcasting, a daily podcasting newsletter from Inside.com. We cover: How Skye got started in podcasting: Skye's background in tech PR, and the parallels between the dot-com boom in the Bay Area in the 90's/early 2000s to what's happening now What it was like to be a guest on the …
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Our guest this week is Zach Kahn, the Senior Manager of Podcast Marketing at Vox Media. We cover a lot of ground in this conversation, including: How Zach got his dream job at Vox The recently-announced Vox Media Podcast Network and its first show, Switched On Pop Recent changes in the podcast industry How to get listeners to subscribe to your podc…
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Our guest today is Dan Misener, Head of Strategy & Audience Development at Pacific Content and host & producer of Grownups Read Things They Wrote as Kids. We cover: What's Pacific Content? Dan's career path to podcasting, starting in public radio The story behind GRTTWAK Advice for building an audience Shows with a history in public radio What Dan'…
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Our guest today is Molly Beck, founder & CEO of Messy.fm Here's what we cover: What is Messy.fm? Why Molly started it Do you think the same thing will happen to podcasts as blogs? Whats' the future for Messy.fm? Why are educators using podcasting more? How are non-profits and businesses using podcasts? What shows are you listening to? What should a…
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Our guest today is Amanda McLoughlin, the founder of Multitude Productions and host of Spirits and Join the Party. Amanda talks about starting Multitude, how her days as an early YouTuber helped shape her career in podcasting, and offers some super-practical advice on how to market your podcast. Find all the Multitude shows here: https://multitude.…
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Our guest this week is Justin Jackson, the cofounder of Transistor.fm, a podcast hosting platform targeted at businesses. We cover: Why Justin started Transistor Cofounder relationships What it takes to grow a podcast audience Justin's thoughts on Anchor (this was recorded pre-acquisition) Justin shares some real truths about the difficulty of maki…
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Our guest today is James Cridland, Radio Futurologist and Editor of podnews.net, the on-demand audio industry's must-read daily newsletter. Topics covered include: - the early days of Podnews - how podcasting fits in with radio - a global perspective on podcasting - what, if anything is holding podcasting back - podcast stats and charts - and James…
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Today we're talking about Stripe's million-dollar political donation NPR acquires pocket casts Is there a fix for impostor syndrome? Twitter wants you to change your password AT&T is blocking Cloudflare's new DNS service And finally, making AI as easy as drag-and-dropBy Dave Zohrob & Harish Agarwal
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Today we're talking about Amazon threatens to suspend Signal's AWS account Facebook announces a dating service and a feature to clear your history Jupyter receives the ACM software system award DigitalOcean has a new kubernetes product In product news, a new native email client from a solo developer, and Google launches a new top-level domain…
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Today we're talking about The co-founder of WhatsApp quits Facebook The revival of Detroit California decides what makes someone a full time employee GET requests and garage doors a new experimental video architecture Travel as a benefit and a new app to declutter your browserBy Dave Zohrob & Harish Agarwal
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Today we're talking about streetlend.com (http://streetlend.com/) shuts down in response to GDPR Why thinking you're an insomniac is part of the problem Watson, Tesla and another AI winter Stripe launches an easy way to start an LLC And finally, Podswap - a tool to grow your podcast audience, for free…
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Today we're talking about Should we bulldoze all business schools? Faking perfection, made easy Intel's 10nm chips are delayed The EU bans pesticides that harm bees France seizes france.com (http://france.com/) Antibiotics can reduce infant deaths in Africa And in product launches, A new shoe made out of recycled chewing gum And a new version of Ne…
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