Chobani's Kwame Taylor-Hayford on the Untapped Potential of Living a Safe Life

Overshare: Honest Conversations with Creatives

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7+ y ago 1:05:36

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In this episode, host Justin Gignac (@justingignac) sits down in the studio with Kwame Taylor-Hayford(@xquamx), who is the Managing Director of Brand Development at Chobani, as well as co-founder of social activism organization Saturday Morning and co-owner of August Market, a lifestyle store in Western NY state he and his wife started.

Kwame has held many roles in advertising over the years. From his early days of being an account executive at TBWA Media Arts Lab working on the Mac vs. PC campaign to being an integrated producer at various ad agencies around the country, to his role at Chobani now.

It makes sense his career has been transient since he spent his childhood as the son of a diplomat, moving every couple of years from New York City, to Ghana, to Egypt, South Africa, the UK and back to NYC to finish high school. Being immersed in so many cultures has given Kwame an appreciation of people and a curiosity to learn something from everyone.

In this episode, you will learn the value of being curious, pushing yourself every day, and how appreciating different cultures and people can positively affect your creative perspective.

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SHOW NOTES:

TV 2 Denmark "All That We Share" - an extremely powerful short film about our shared humanity that Justin mentions in this episode.

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