Most people go quiet during a career transition. Laci McKinney did the opposite.

In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years.

We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage.

If you’re considering a pivot, growing influence while employed, or trying to connect content to real career outcomes, this episode is for you.

What You’ll Learn

• Why waiting to be “picked” is the fastest way to stall your career

• How documenting your learning builds credibility before you feel “ready”

• The dual-brand strategy that makes career pivots feel natural

• How to choose content topics you actually have permission to speak on

• A simple way to show your day-to-day work without oversharing

• How content translated into promotions, consulting, and podcast invites

• Why imposter syndrome never goes away. And why that’s normal

• What leaders get wrong about internal mobility and career development

• How organizations benefit when content is treated as development, not ego

RESOURCES MENTIONED

• Laci's Website: https://www.lacimckinney.com/
• Free Download - Are you AI replaceable or AI proof? Discover Your Strategic Positioning in the Age of AI and Get Your Personalized Action Plan. https://www.lacimckinney.com/aiassessment
• Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw

CONNECT WITH US

• Connect with Laci: https://www.linkedin.com/in/lacimckinney/
• Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

workfluencer, career transition, career change, content creation, personal branding, career development, professional content creation, building a personal brand, career growth, thought leadership, career advancement, content strategy, career visibility, career reinvention, career storytelling, employee content creation, corporate content creator, career pivots, professional branding, workplace influence, creator economy at work

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