In this episode of The Future of Fandom, Samuel Westberg welcomes Laurence Boyd, Chief Content and Product Officer at E1 Series. Laurence shares how E1, the world's first electric powerboat championship, blends entertainment, cutting-edge tech, and storytelling to redefine what it means to engage fans. From AR/VR innovations to powerful social media strategies, this is a behind-the-scenes look at the future of sports media.

What you'll learn in this episode

>> How E1 leverages social media and celebrity team owners to reach global audiences.

>> Why immersive technologies like AR and VR are central to E1's content strategy.

>> The importance of character-driven storytelling in building fan loyalty.

>> What makes E1 a unique production environment in the sports world.

>> Insights into launching a sport from scratch and navigating startup constraints.

Meet our guest

Laurence Boyd is Chief Content & Product Officer at E1 Series and founder of 1311 Content. A veteran of sports media, he's held leadership roles at Formula E, Hawk-Eye Innovations, and The Coaches' Voice, with a focus on storytelling, innovation, and commercial growth.

Meet our host

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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Connect with Samuel Westberg on LinkedIn

Connect with Laurence Boyd on LinkedIn