Strategies For Vital Church Social Media In The New Year MyCom Church Communications And Marketing podcast

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Strategies for vital church social media in the new year

9d ago 34:12

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Looking to revitalize your church’s digital presence for the new year? In this episode of MyCom, host Ryan Dunn shares practical strategies and insider insights to help you grow your ministry and foster authentic connections online. Whether you’re just starting out or aiming to level up your church’s social media, you’ll learn actionable tips for Facebook, Instagram, TikTok, and YouTube—with special focus on creating engaging content, leveraging platform algorithms, and tailoring your message for specific audiences.

Discover how to:

Build a welcoming and knowable digital church identity
Turn your congregation into brand ambassadors for greater online reach
Create share-worthy content that gets noticed in algorithm-driven feeds
Use stories, reels, and long-form videos to deepen engagement
Optimize your church’s video and search strategy for lasting impact

Chapters & Timestamps

00:00 — Introduction: New Year, New Social Media Strategy
02:25 — Ryan Dunn’s Journey: From Ministry to Digital Communications
03:31 — Setting the Table: Goals for Churches on Social Media
05:01 — Best Practices: Being Knowable & Engaging Online
06:25 — The Golden Rule: Serve the Platform and the Audience
08:06 — How to Choose the Right Platform for Your Ministry
09:02 — Facebook: Empowering Brand Advocates & Targeting Current Members
11:27 — Key Content Metrics: What Really Drives Sharing
13:06 — Instagram: Reels, Stories, and Engaging Younger Audiences
15:26 — Making Stories Work: Tips & Tricks
18:00 — Avoiding Story Overload & Measuring Success on Instagram
20:06 — TikTok: Reaching Young People, Search Trends, and Strategy Limitations
23:17 — Hashtags, Personal Accounts, and Maximizing Reach on TikTok
25:50 — YouTube: Video Search, Long-Term Value, and Organizing for Seekers
28:29 — Platform-Centric Content: The YouTube Approach
29:18 — Four Trends for 2025: Search, Long-Form Video, Quality, and Personal Approach
32:45 — Final Encouragement & Resources for Ongoing Growth

Find more episodes and resources for your ministry: ResourceUMC.org/MyCom-Podcast

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