In this episode of The Revenue Room™, Heather Holst-Knudsen sits down with Christine Shaw, CEO and President of Naylor Association Solutions, to explore how modern associations are transforming their business models in a data-driven, AI-accelerated world. Christine shares how her leadership was shaped in high-velocity environments at PennWell and Future PLC, why clean data is the ultimate stabilizer in disruption, and how she built the business analyst role that now powers insights and decision-making across every organization she leads.

Christine breaks down the complexity of Naylor’s multi-line business—from member communications and job boards to AMS technology platforms—and explains how associations can stay relevant as generational shifts reshape how people consume information, learn, and build community. She also offers a candid look at how AI is transforming internal workflows, client-facing products, and the future of year-round member engagement.

Why listen

This episode is essential for leaders who are:
• Navigating the shift from legacy business models to intelligence-driven operations
• Building scalable, privacy-aware data foundations
• Managing complex multi-line revenue organizations
• Reimagining sales, marketing, and community engagement in an AI-first world
• Leading multi-generational teams through disruption
• Seeking a practical roadmap for modernizing associations, media companies, or membership-driven businesses

If you’re a CEO, CMO, CRO, association leader, or revenue-critical executive building for 2025 and beyond, Christine’s insights offer clarity, direction, and a blueprint for sustainable growth.

CONNECT WITH CHRISTINE SHAW

LinkedIn: https://www.linkedin.com/in/christineashaw/

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

About Revenue Room™ CXO

Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders who are shaping the future of growth in the data and AI economy. Through curated peer discussions, benchmarking sessions, and strategy sprints, members tackle real-time challenges in revenue transformation, customer intelligence, and business model innovation. This is not another networking group — it’s a confidential forum for leaders ready to accelerate enterprise value in 2025 and beyond.

Learn more or apply for membership at info.h2klabs.com/apply-cxo