When you're working with an expert production team, you should expect them to ask you hard questions — particularly upfront in the planning stages. Those difficult questions aren't obstacles; they're what lead to a better final product. But knowing what to look for in a production partner and how to navigate the process can make all the difference between simply checking a box and creating work that truly resonates. In this episode, Karen breaks down how to approach video production with clarity and purpose. Drawing insights from Render Studios' approach to partnering with clients, we explore the importance of starting with strategy first, understanding the different skill sets involved in production, and building trust throughout the process. Tune in as we demystify the production process and how to find the right creative partner to maximize the value of your investment.