How to Read Your Teachers Pay Teachers (TPT) Dashboard: Track Sales, Conversion Rates, and Top Products

What if the key to growing your TPT store wasn’t more products, but smarter decisions based on data you already have?

In this episode, Lindsay and her marketing and data-savvy teammate Johanna walk through exactly how to read, interpret, and use your Teachers Pay Teachers dashboard to drive growth. They break down what the new metrics mean, how to track your traffic and conversions, and why optimizing your listings with SEO tools can transform your results.

In this episode, we’ll discuss:

[00:00:41] Understanding Your TPT Dashboard

Where to find your data, what each metric means, and how to use your dashboard to make better business decisions.

[00:03:41] Exploring New Dashboard Metrics

A look at the newest TPT data points, like earnings per cart and conversion rates, and how they can help you assess your performance more precisely.

[00:05:40] Identifying Top-Performing Products

How to view your top 10 earning and most-sold resources, compare them by date range, and use that data to plan bundles and seasonal updates.

[00:06:45] Tracking First-Time vs. Repeat Buyers

Why understanding your buyer types matters and how to use product lines and bundles to encourage repeat purchases.

[00:08:45] Preparing for Seasonal and Sitewide Sales

Using last year’s sales data to optimize listings, pricing, and keywords ahead of events like the Cyber Monday Sale.

[00:11:30] Understanding Traffic Sources

How to see where your buyers are coming from (TPT search, email, YouTube, Pinterest, and more) and what those numbers reveal about your marketing.

[00:13:00] How to Use the URL Builder

Step-by-step on creating trackable links, understanding attribution windows, and reading traffic reports accurately.

[00:18:32] Using Product Statistics for Deeper Insights

Breaking down your sales, conversion rates, and performance by product type to see what’s working and where to improve.

[00:23:00] Adjusting Prices Based on Conversion Data

How to identify when a product’s conversion rate signals it’s time for a price change and when to hold off.

[00:24:30] Checking for Missing Previews and Optimization Opportunities

A quick data-backed method to find which listings are missing previews or need updates for better visibility.

[00:30:10] Using SEO Tools to Improve Visibility

A walkthrough of SEO Mantis, how to analyze your listings, and what scores and rankings really mean for your resources.

[00:33:00] Exploring Your Data Playbook (YDP)

An introduction to another powerful analytics tool and how it helps sellers track changes and make data-driven improvements.

[00:35:40] Wrapping Up and Next Steps

Lindsay and Johanna recap the key takeaways and encourage you to use your data as a roadmap to grow your TPT store strategically.

Resources Mentioned:

• SEO Mantis: https://chromewebstore.google.com/detail/seo-analyzer-for-tpt/hnmghdakjdmieehjfnhaeklbcaicgnjl?pli=1 use code BOWDEN for 25% off your first month
• Your Data Playbook: Get a free TPT store audit using this link - https://www.yourdataplaybook.com/a/2148182058/tQsoDhFd

Connect further:

• Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
• Start or grow your TPT email list | https://lindsaybowden.com/email
• And make sure to follow me! http://instagram.com/lindsaybowden
• Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1

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