Guiding your business through intuition brings clarity, confidence, and depth to every decision you make.

In this episode of Her Table, Her Rules, Juliet Peters shares space with Shab Azma to explore how deep spiritual connection and grounded decision-making can fuel purpose-led entrepreneurship. From working with A-list talent to founding ARC Collective, Shab recounts her transition from corporate burnout to building women-led branding agency shaped by clarity, community, and soul.

Shab also reveals how she's helping clients create content that bridges spirituality and mainstream culture making deeper conversations more human, accessible, and powerful.

This episode is for any woman redefining success on her terms. Watch now: When Intuition Becomes the Ultimate Business Strategy with Shab Azma.

Shab Azma is the founder of ARC Collective, a media company built at the intersection of culture, consciousness, and strategy. With over 25 years in the entertainment industry, she has guided A-list talent and mission-driven experts while collaborating with powerhouse brands. Known as an Intuitive Strategist and Conscious Visionary, Shab blends a producer's precision with a healer's insight to help creators align passion, purpose, and profession. Her signature approach transforms inner knowing into actionable business strategy with soul.

LinkedIn: https://www.linkedin.com/in/shab-azma-71826b1/

Website: https://www.arccltv.com/shabnam

ARC Collective on IG: https://www.instagram.com/arccltv/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

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