In this episode, I talk with Michael Serwa, one of the UK’s most in-demand coaches.

Michael coaches the elite using his signature no-bullshit approach. Since 2011, he has built the most successful personal coaching practice in the UK. He is the author of From Good to Amazing and has been featured in numerous media outlets, including GQ, The Guardian, The Telegraph, The Times, BBC, and Sky.

Michael shares his extraordinary story of arriving in London from Poland with almost nothing, working his way up from retail to becoming a high-value coach for clients at the top of their game.

We discuss what it really takes to reinvent yourself, why mindset trumps circumstance every time, and how desperation and inspiration can be equally powerful motivators for change. Michael’s journey proves that reinvention isn’t just possible—it’s inevitable when you back yourself fully.

Highlights:

(02:27) – Growing up in Poland and the mindset that shaped him

(07:53) – From Zara shop floor to management: the first big reinvention

(11:16) – Discovering personal development and a new calling

(13:58) – How redundancy forced him to launch his coaching business

(21:15) – From broke coach to six figures and beyond

(33:17) – Michael’s advice on radical reinvention and self-investment

Connect with Michael:

Website: michaelserwa.com

Connect with Lucy:

Website - https://bookmagic.ai

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