What's really driving sustainable freight pricing right now? And how are data, regulation, and carrier relationships reshaping the industry heading into 2026?

Let's start this week by discussing why sticking to a disciplined, data-backed pricing strategy is the true path to long-term lane ownership and stronger carrier partnerships, why volume is the profit driver, and how brokers can win by removing emotion from their pricing decisions.

Also hear some insights about the back solicitation clauses and how overreaching contracts destroy trust instead of building it, the 17,000 potentially invalid CDLs coming out of California, and the need for uniform national standards to protect road safety and supply chain security!

Resources / References

• https://www.overdriveonline.com/business/article/15771476/broker-threatens-to-sue-trucking-company-over-back-solicitation
• https://www.freightwaves.com/news/california-cdl-fight-signals-national-enforcement-scrutiny

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