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JF 4092: Why Cold Traffic Fails and Trust-Based Marketing Wins with Richard McGirr

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Manage episode 519856576 series 2713647
Content provided by Best Ever CRE and Joe Fairless. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Best Ever CRE and Joe Fairless or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Richard McGirr breaks down why most syndicators struggle with online ads and explains why cold traffic is the last place capital raisers should be spending money. He argues that private investments require a level of trust that interruptive ads can’t establish, and that most managers burn cash chasing low-quality Facebook leads with terrible conversion. Instead, Richard outlines a hierarchy of “trust-based traffic,” from podcast tours that borrow a host’s credibility to scalable paid influencer webinars that transfer trust at a fraction of the cost of ads. He walks through real-world examples—from George Foreman to Proactiv—to show how borrowed brands can outperform traditional marketing by orders of magnitude, especially in capital-raising.

Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary.

Join us at Best Ever Conference 2026! Find more info at:

https://www.besteverconference.com/

Join the Best Ever Community

The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.

Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.

Apply now at⁠ ⁠⁠www.bestevercommunity.com⁠

Podcast production done by⁠ ⁠Outlier Audio⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

4098 episodes

Artwork
iconShare
 
Manage episode 519856576 series 2713647
Content provided by Best Ever CRE and Joe Fairless. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Best Ever CRE and Joe Fairless or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Richard McGirr breaks down why most syndicators struggle with online ads and explains why cold traffic is the last place capital raisers should be spending money. He argues that private investments require a level of trust that interruptive ads can’t establish, and that most managers burn cash chasing low-quality Facebook leads with terrible conversion. Instead, Richard outlines a hierarchy of “trust-based traffic,” from podcast tours that borrow a host’s credibility to scalable paid influencer webinars that transfer trust at a fraction of the cost of ads. He walks through real-world examples—from George Foreman to Proactiv—to show how borrowed brands can outperform traditional marketing by orders of magnitude, especially in capital-raising.

Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary.

Join us at Best Ever Conference 2026! Find more info at:

https://www.besteverconference.com/

Join the Best Ever Community

The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.

Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow.

Apply now at⁠ ⁠⁠www.bestevercommunity.com⁠

Podcast production done by⁠ ⁠Outlier Audio⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

4098 episodes

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