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'Becoming in Public' - How to Share Your Evolution Without Oversharing, with Renee Frojo

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Manage episode 519836167 series 2478338
Content provided by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the stories you tell become the raw materials for how people remember and refer you.

In this conversation with brand storyteller Renee Frojo, we explore three critical areas that separate memorable personal brands from forgettable ones:

🎯 The Big Story Framework - Moving beyond the single "signature story" to develop your ownable premise. Renee walks through her process of identifying cultural tensions in your industry and finding the intersection with your unique approach. We practice this live, demonstrating how to dig deeper than surface-level professional achievements to uncover the real transformation stories that connect.

🔄 From Authenticity to Self-Awareness - Why "being authentic" has become problematic advice that leads to oversharing and trauma dumping. Instead, we discuss the concept of "becoming in public" - allowing your audience to witness your evolution and thought process without crossing into inappropriate territory. The goal shifts from showing everything to showing up with intentional self-awareness.

📚 The Daily Story Collection System - How to never run out of content by developing what Renee calls "narrative intuition." Everything becomes potential content when you learn to spot the moments of change, the shifts in perspective, and the connexions between daily experiences and bigger business lessons.

Three Actions You Can Take:

📖 Read "The Human Brand" by Susan Fisk - Learn the warmth + competence formula that creates instant credibility and trust in all your communications.

🎧 Listen to "How Stories Happen" podcast by Jay Akunzo - Study how excellent communicators break down their most effective stories and develop your own premise.

✍️ Start "Homework for Life" practice - Spend 5 minutes daily noting what made you feel something today. Ask: what was the moment of change? This becomes your endless database of story material.

https://www.reneelynnfrojo.com/

----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  continue reading

310 episodes

Artwork
iconShare
 
Manage episode 519836167 series 2478338
Content provided by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the stories you tell become the raw materials for how people remember and refer you.

In this conversation with brand storyteller Renee Frojo, we explore three critical areas that separate memorable personal brands from forgettable ones:

🎯 The Big Story Framework - Moving beyond the single "signature story" to develop your ownable premise. Renee walks through her process of identifying cultural tensions in your industry and finding the intersection with your unique approach. We practice this live, demonstrating how to dig deeper than surface-level professional achievements to uncover the real transformation stories that connect.

🔄 From Authenticity to Self-Awareness - Why "being authentic" has become problematic advice that leads to oversharing and trauma dumping. Instead, we discuss the concept of "becoming in public" - allowing your audience to witness your evolution and thought process without crossing into inappropriate territory. The goal shifts from showing everything to showing up with intentional self-awareness.

📚 The Daily Story Collection System - How to never run out of content by developing what Renee calls "narrative intuition." Everything becomes potential content when you learn to spot the moments of change, the shifts in perspective, and the connexions between daily experiences and bigger business lessons.

Three Actions You Can Take:

📖 Read "The Human Brand" by Susan Fisk - Learn the warmth + competence formula that creates instant credibility and trust in all your communications.

🎧 Listen to "How Stories Happen" podcast by Jay Akunzo - Study how excellent communicators break down their most effective stories and develop your own premise.

✍️ Start "Homework for Life" practice - Spend 5 minutes daily noting what made you feel something today. Ask: what was the moment of change? This becomes your endless database of story material.

https://www.reneelynnfrojo.com/

----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  continue reading

310 episodes

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