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The Big Story: Coca-Cola's AI Christmas ad sparks backlash. But why does the internet hate it?

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Manage episode 519443983 series 2467889
Content provided by SPH Radio and MONEY FM 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPH Radio and MONEY FM 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coca-Cola released another computer-generated version of its famous holiday truck commercial, and viewers say it misses the mar, with the internet asking if the brand has lost its soul.

What happened? What does this tell us about how consumers feel about AI? And, as companies rush to embrace AI, are we hitting a point where efficiency starts to erode authenticity?

On The Big Story, Hongbin Jeong speaks with Dr. Samer Elhajjar, Senior Lecturer at The Department of Marketing, National University of Singapore, to find out more.

See omnystudio.com/listener for privacy information.

  continue reading

5197 episodes

Artwork
iconShare
 
Manage episode 519443983 series 2467889
Content provided by SPH Radio and MONEY FM 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPH Radio and MONEY FM 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Coca-Cola released another computer-generated version of its famous holiday truck commercial, and viewers say it misses the mar, with the internet asking if the brand has lost its soul.

What happened? What does this tell us about how consumers feel about AI? And, as companies rush to embrace AI, are we hitting a point where efficiency starts to erode authenticity?

On The Big Story, Hongbin Jeong speaks with Dr. Samer Elhajjar, Senior Lecturer at The Department of Marketing, National University of Singapore, to find out more.

See omnystudio.com/listener for privacy information.

  continue reading

5197 episodes

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