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The Importance of Building a Music Industry Middle Class
Manage episode 519287566 series 2927106
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The Importance of Building a Music Industry Middle Class
Why 1,000 True Fans, Smart Business Strategy, and New Tech Can Build a Real Career for Indie Artists
Most people look at the music industry and imagine two extremes. On one side, there are the massive superstars with private jets, giant stadiums, and million-dollar deals. On the other side, there are the struggling artists who play small gigs and try to scrape by. For decades, this has been the story the industry tells. But that story is broken. The truth is that the future of music depends on something the industry has ignored for far too long: a strong, healthy, empowered music industry middle class.
http://www.makingascene.org
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