In this fascinating discussion, Gino and Julia welcome New York Times bestselling author Jay Heinrichs (Thank You For Arguing and Aristotle's Guide to Self-Persuasion). Jay, who has advised everyone from NASA to Southwest Airlines, reveals how ancient rhetoric can be applied to modern life, politics, and business. Learn the three principles all successful leaders embody (Craft, Caring, and Cause), the rhetorical secret to winning arguments with your kids (hint: switch to the Future Tense), and why focusing on ethos (trust and character) is always the foundation of any persuasive effort.

🔑 Key Takeaways-

✅ Leadership is Built on Three Principles (Ethos): All successful leaders embody Craft (practical wisdom/experience), Caring (disinterested concern for others), and Cause (virtue/principles). Without all three, trust—the foundation of persuasion—will break down.

✅ The Future Tense Wins Arguments: To escape blame (the Past Tense) or tribal judgment (the Present Tense), immediately switch to the Future Tense (deliberative rhetoric). Focus the conversation on decisions and choices about how to fix things moving forward.

✅ Kairos is the Art of Timing: Persuasion is about timing. Learn to wait for the right opportunity (Kairos) to speak or act, especially during chaotic times. Strategic silence or even a tactical "loss" can lead to a greater, long-term win.

Which of the three leadership principles—Craft, Caring, or Cause—do you find the hardest to demonstrate consistently in your professional life, and why?

Have you ever felt like life is a maze that you can’t seem to navigate? 🤷‍♂️ Parenting, relationships, spirituality, health - it’s all overwhelming and there’s no clear map to guide you. 🗺️ But what if there was? 🤔

Welcome to the ‘Family Coaching’ podcast, where Gino and Julia help you navigate the complexities of life with ease and grace.

🎙️ We dive deep into the subtle nuances of relationships, offer advice for the joyous challenges of parenting, explore spirituality and provide practical tips for healthcare. 💑👨‍👩‍👧‍👦

🙏💊 Our approach is rooted in empathy and understanding, because let's face it, life is hard!

💪 Tune into our podcast for a refreshing take on navigating life's most complex challenges. It's like having a secret weapon in your back pocket. 🎧🔑 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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