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Why Building A Physician Brand Now Decides Who Patients Choose Tomorrow #17
Manage episode 519141865 series 3677915
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We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust.
• insurance friction driving direct pay adoption
• physician personal brand as job security and demand engine
• PCP shortages and the rise of concierge models
• transparent pricing versus opaque billing as core battleground
• AI and informed patients reshaping expectations
• social proof, reviews, and content guiding provider choice
• medical tourism for cost, access, and outcomes
• practical steps to become a transparent physician
Chapters
1. Insurance Driving Cash Medicine (00:00:00)
2. Hosts Kick Off And Set Focus (00:00:26)
3. Do Physicians Need Personal Brands (00:01:00)
4. Job Security And Patient Demand (00:02:36)
5. PCP Shortage And Concierge Rise (00:03:41)
6. Time Costs And Direct Pay Options (00:04:58)
7. AI, Formulations, And Informed Patients (00:06:11)
8. Retail Giants Enter Healthcare (00:07:20)
9. Transparent Vs Opaque Pricing (00:09:08)
10. Become The Transparent Physician (00:11:07)
11. Vetting Providers And Social Proof (00:12:02)
12. Examples Of Doctors Winning Online (00:13:07)
13. Medical Tourism Trends (00:14:35)
14. Closing Thoughts And Next Steps (00:15:11)
17 episodes
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