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The Art of Surviving Google’s AI Takeover in Paid Search
Manage episode 518947539 series 3540445
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From conference travels in London, Berlin, and Bologna, to candid discussions about how the world of Pay Per Click advertising has shifted, Kirk and Jim peel back the curtain on everything from early Google Ads hacks to today's AI-driven campaigns.
Dive into topics including:
- PPC Evolution: How the landscape has dramatically changed in the past two years and what digital marketers MUST know to stay ahead.
- Brand Bidding Masterclass: Should you bid on your own brand or not? Discover the nuanced strategies that separate high-performing campaigns from wasted ad spend.
- Performance Max & Automation: The real impact of Google's automation on small and large advertisers—and what agency owners need to watch out for.
- Efficiency vs Growth: Why modern PPC is increasingly about efficiency, and how managers can strategically support broader business goals.
- Data, Privacy & Attribution: Learn how data limitations, privacy (GDPR), and evolving attribution models impact campaign performance and reporting.
- Expert Advice for Agencies & Brands: Hear industry-tested tactics for campaign structure, budgeting, and leveraging automation without sacrificing control.
Whether you're a seasoned digital marketing pro or just getting started in PPC, this episode is packed with practical advice and fresh perspectives that will help you boost ROI, streamline your strategies, and adapt with confidence in a competitive market.
- Ponderings of a PPC Professional
- 🎙 Introducing the PPC Ponderings Podcast 🎙 | ZATO PPC Marketing
- X - PPC Kirk
- YouTube - Merchant Center Mastery
- TikTok - Make Your Day
- Kirk Williams - ZATO | LinkedIn
- ZATO Marketing | PPC Management, Paid Ad Management
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