JoJo Fletcher & Mallory Patton , St. Spritz: The Grassroots Playbook That Got Us Into Target And Walmart Entreprenista podcast

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JoJo Fletcher & Mallory Patton , St. Spritz: The Grassroots Playbook That Got Us Into Target and Walmart

4d ago 47:23

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“But at the end of the day, like, you know your business the best. And just as you've proven to yourself so quickly building this business, there's no one who knows your brand and your business better than you do.”
JoJo Fletcher and Mallory Patton, co-founders of St. Spritz, turned an Aperitivo-hour obsession into a fast-growing, better-for-you canned cocktail brand. With zero beverage industry experience but endless creativity and determination, these sisters-in-law built a women-founded, family-run company now found on Target shelves nationwide.

In this inspiring conversation, JoJo and Mallory share how a trip to Italy sparked their idea, how they navigated the wild world of beverage compliance and distribution, and why trusting your gut (even over “industry experts”) became their secret weapon. You’ll hear how they built their brand brick by brick—balancing motherhood, partnership, and perfectionism—and how their “departure in every can” philosophy turned into a cult-favorite lifestyle brand.

What we talked about:
Building St. Spritz [5:30]
Having A Mentor [10:50]
Making The Consumer Buy In [17:38]
Using Different Promotional Platforms [27:22]
Getting Into Target [34:47]

Connect with JoJo:
Instagram

Website

Connect with Mallory:
Instagram

Website

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