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In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshaping the way businesses approach partnerships and attribution. With over 17 years of experience, Michael shares insights on the power of technology in scaling affiliate networks, the importance of breaking down data silos, and what's in store for Everflow in 2025. Whether you're a seasoned marketer or just starting out, this episode promises invaluable advice on leveraging platforms like Everflow to drive success.