How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, leveraging community feedback, and partnering with creators to deliver personalised, gamified experiences. Discover the balance between innovation and loyalty, and why Yahoo is betting big on community and experimentation.

What You'll Learn in This Episode

>> How Yahoo leverages gamification to boost fan loyalty and engagement.

>> The strategy behind Daily Draw and partnerships with creators like MrBeast.

>> Why community feedback shapes Yahoo's product roadmap.

>> The role of AI in personalising sports experiences.

>> How Yahoo balances its legacy user base with Gen Z preferences.

Meet our guest

Ryan Spoon is the President of Yahoo Media Group, leading Yahoo Sports, Finance, and new digital ventures. A seasoned media executive, he has previously held top roles at Sorare, BetMGM, and ESPN, driving digital transformation across the sports and gaming sectors.
Meet our host

Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.

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Connect with Miheer Walavalkar on LinkedIn

Connect with Ryan Spoon on LinkedIn