Host Will Humphreys welcomes back guests Jared and Afton Egan, co-owners of ERA Physical Therapy, to dive deep into a profound topic: Culture. This isn't just a business conversation, it’s about how the intentional culture you build at work can transform your family life.

Jared and Afton, married for four years and running their successful clinic for over a year and a half, share the foundational elements of their thriving business: their Purpose, Vision, and Values.

Key Takeaways from ERA Physical Therapy's Culture:

• Company Purpose: To make an impact through every ERA of life, treating all ages from infants to the elderly.
• Company Values: Built around the acronym IMPACT (Integrity, Mastery, Professionalism, Accountability, Candid Care, Team), emphasizing a "we are family" approach.
• Vision: Growth-minded, aiming for three clinics in three years, and intentionally hiring "the right people" who align with their values.
• Branding & The Human Element: Afton, with a background in interior design and fashion marketing, details how every element of the clinic's design, messaging, and stellar social media is intentionally built to communicate their core culture, prioritizing the patient's nervous system and overall experience.
• Living the Culture: The Egans share tangible examples, from monthly team gatherings (pickleball!) to connecting with employees weekly, where metrics serve as a measurement of how well they are living their values, not the primary focus. Their true mission is building humans.
• The Slogan: Decisions Determine Destiny, a core belief that actions have a massive impact.
• Family Values: Built on the acronym DESTINY (Discipline, Empathy, Service, Tenacity, Integrity, Nurture, Yield).
• Family Purpose: To "become limitless, not by chance, but by choice."
• Co-Creation & Buy-In: They discuss the pivotal importance of involving their children in co-creating the family's purpose and values, fostering buy-in and allowing the values to become the frame for coaching and holding each other accountable.
• The Core Insight: Will shares a profound realization: a work team is also a blended family of individuals from different backgrounds. The Egans, being "built for building blended families," offer a unique, powerful model for leadership at work and at home. They discuss how setting clear agreements (culture) and not just boundaries is the key to creating lasting bonds and a place everyone can call home.

This is a must-listen for leaders, parents, and anyone striving for alignment between their professional and personal lives. Your work team is a blended family—learn how to lead it like one.

Follow our Instagram for more content like this that resonates your life, business, leadership and health @willpowerproject

Send us a text

Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.
Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.