Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to stay ahead and keep up with app features can be exhausting.

In this episode, Heidi makes a bold case: your business can grow without social media, and sometimes, it’ll grow faster when you stop forcing it.

Instead of chasing trends, we’re discussing some smarter, saner alternatives: owned channels, search-friendly content, and partnerships that actually drive results. You’ll also get a quick audit to decide if social belongs on your roadmap right now, or if it should take a back seat.

If you do choose to show up on social, Heidi shares how to make it count with story-led content and genuine engagement (not just more posts).

Episode Highlights:

• Why strategy matters to growth on social media
• Why you should priortize owned channels first: website content, email, SEO, Google Business Profile.
• Why social media isn’t a “set it and forget it” marketing tactic, and the importance of engagement.
• The importance of the shift towards storytelling versus constant selling—show people, process, personality.
• How to use a 4-question audit (traffic, capacity, consistency, revenue tracking) before committing.
• How to let AI assist ideation, but why you need to keep your authentic voice front and center.

Resources & Mentions

• Book a strategy session
• Schedule a discovery call to learn about our consulting or DFY services.
• My Favorite Marketing Campaign from Dunkins
• Sprout Social: Pros & Cons of Social Media

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [email protected]