1173 Little Things Make a Big Difference Cara Chatellier

More than a Few Words

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16d ago 12:01

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I sat down with Cara Chatellier, the founder and creative director of Bubbly Creative, to talk about something that hits home for every small business owner, the little things. You know, those simple, doable tweaks that don’t require a rebrand or a six-month strategy sprint, yet somehow manage to make your marketing sparkle. Cara calls them her “five tiny fixes,” and I couldn’t wait to dig in.

Cara’s agency focuses on helping women-led service businesses stand out with personality and polish. Her approach is rooted in storytelling, strategy, and plenty of real-world experience. What I love about her “tiny fixes” is that they’re both practical and immediately actionable, the kind of steps that give you momentum while you’re building toward the big picture.

Here are a few highlights from our conversation:

1. Show Your Face

Cara’s first piece of advice is one that makes many small business owners squirm: put yourself out there. Literally. Swap the stock photos and text-heavy posts for images of you and your team. A professional photo shoot is worth the investment, not just because it looks great, but because it builds trust. When people can see who they’re working with, they’re more likely to connect and buy.

2. Don’t Ignore Google Business

Think of your Google Business Profile as a free billboard that most folks forget to update. Add photos, post updates, and ask for client reviews. Even with AI changing how people search, Google still looks inward first. Keeping your profile fresh helps you stay visible and relevant.

3. Ask for Feedback, the Right Way

Sometimes, the best marketing insights come from the people you want to reach, not the ones already on your team. Cara suggests gathering a small group from your target audience, maybe five to ten people, and asking them to look at your content, website, or social posts. No sales pitch, just honest opinions. You might be surprised by what they see that you don’t.

4. Tell Your Story on Video

This is the one that makes even confident entrepreneurs gulp: video. Cara swears by it because it humanizes your brand faster than any post or blog ever could. Start small, a short clip about your founder story or a behind-the-scenes look at your work. If you’re nervous, use a teleprompter app or jot down a few bullet points to stay on track. And if you really can’t face the camera yet, write out your story and share it with a few photos. Then revisit it every six months as a reintroduction to your audience.

5. Stay Curious (and Keep Learning)

Cara’s fifth tip was the one we didn’t have time to cover on the show, a little mystery to encourage you to head over to Bubbly Creative and discover the rest for yourself. Trust me, it’s worth it.

Key Takeaways

A few small tweaks can give your marketing fresh energy without overwhelming your to-do list.
Personal photos and video build connection and credibility faster than any stock image ever will.
Google Business is free, underused, and powerful, make it part of your content routine.
Feedback from your ideal audience is marketing gold; you just have to ask.
The more you share your authentic story, the more magnetic your brand becomes.

If you want to dive deeper into Cara’s “tiny fixes,” head over to Bubbly Creative and check out her insights. Because sometimes, it’s not the sweeping overhaul that changes your business, it’s the little things you finally take the time to do.

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#Business #Marketing #Business Owners #Entrepreneur #Lorraine Ball