Culture-first crypto is here. 💪 From meme coins with real engines to onboarding the next wave of users through Abstract Chain, Luca Netz, CEO of Pudgy Penguins, shares how culture, creativity, and blockchain utility are merging to define the next era of crypto. In this episode, recorded during Korea Blockchain Week, Luca reveals how Pudgy Penguins became a global Web3 brand — and why the future of crypto is powered by communities, not just code.

Timestamps:
00:00 The Crypto Landscape and Onboarding Challenges
03:01 Abstract: Building a Blockchain Ecosystem
05:55 Cultural Insights: Success in Korea
08:53 Decentralization vs. Centralization in Blockchain
12:02 Business Models for Sustainable Blockchain
14:39 The Future of Meme Coins and NFTs

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