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Turning Trash Chat GPT Prompts into a Real Campaign (AI Series Finale) [Episode 57]
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This episode is a live, unfiltered walkthrough of Stacy building an entire content campaign using AI without using the generic “type a prompt and go” way.
She starts with a generic ChatGPT prompt, shows you why it doesn’t work (even when it’s punny), and then flips the script using the same AI tools she gives her Brand Project and Copy Studio clients, including her Campaign GPT and PASP framework GPT.
If you’ve been wondering how to use AI in your content without losing your voice (or your results), this behind-the-scenes peek is for you.
Episode Highlights:
- 00:00 – Podcast, Halloween edition: Stacy sets the scene and jumps right into this week’s experiment.
- 01:40 – What ChatGPT actually gave her: Hear the real, unedited email ChatGPT wrote for a “bedtime coach” campaign... and why it didn’t land.
- 04:20 – When your content looks good but says nothing: Clever isn’t the goal, clarity is. This is where most AI content misses the mark.
- 06:05 – Why your AI-generated copy feels off: The content isn’t bad, it’s just not you. Here’s what’s missing and how to fix it.
- 07:55 – Meet the PASP GPT: A behind-the-scenes look at the custom GPT Stacy built to translate your message into magnetic content.
- 09:20 – Clear beats clever (every time): This isn’t about being the best writer; it’s about being understood. AI just needs a better brief.
- 11:00 – Emotion, story, and urgency still matter: Because your people need more than bullet points and hashtags to care.
- 13:10 – Plug. In. Go.: Watch how the Campaign GPT pulls out 3 emails and 3 posts that sound like you, fast.
- 14:50 – What’s next: Let’s talk about the next series!
This wraps up the AI Series and now that you’ve seen how to use AI well, we’re heading back into storytelling, strategic messaging, and campaigns that convert.
Subscribe so you don’t miss what’s coming. You’ll want to be here for it.
Resources
- Join Brand Project + Gain Access to the Customer GPTs mentioned in this episode
- Free Copywriting Rubric
About the Host:
Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.
Connect with Stacy:
- Website: stacybragacopy.com
Podcast Credits:
- Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
- Music by Teodholina via Pixabay
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