In this episode of @Blue-Sense-Podcast, our host and Head of Growth Scott sits down with Ibra, Lead Strategist at Blue Sense Digital, to unpack the fundamentals of testing, measurement, and strategic decision-making in eCommerce growth.
Together, they tackle one of the industry’s biggest challenges: attribution. Ibra shares how brands can move beyond unreliable data and platform metrics to focus on what truly drives incremental growth. From isolating variables and running meaningful experiments, to diagnosing creative and offer performance, this conversation breaks down how to make smarter, data-led marketing decisions that improve business outcomes, not just dashboards.
🎙 Guests:
- Ibra – Lead Strategist
📍 Recorded in Cape Town, October 2025
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👉 If you’re an 8- or 9-figure retailer ready to turn performance marketing into a financial advantage, reach out to the team at bluesensedigital.com.au