Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Unified CTV: Is media fragmentation a thing of the past?

25:19
 
Share
 

Manage episode 516241020 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.


Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.


Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.


It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.


Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.


Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/


Sources:

https://www.bbc.co.uk/news/business-52376022

https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows

https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 516241020 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 2 of our special miniseries with YouTube, we turn our focus to the biggest screen in the home - the TV.


Host James Chandler is joined by Dyana Najdi, Managing Director at Google Advertising, and Alex Glover, Managing Director of Programmatic at Brainlabs and co-author of new Unified CTV Whitepaper, 'Unified CTV: The Power of Broadcaster Content'.


Together, they explore how Connected TV has transformed viewing habits, what “Unified CTV” means for advertisers navigating fragmented platforms, and how smarter planning can reduce wasted impressions and reach real audiences.


It’s a must-listen for marketers looking to make sense of the evolving TV+ landscape and discover how brands can build truly connected campaigns.


Listen, comment, and subscribe, and head over to the IAB UK YouTube channel to watch this episode in full.


Read the Brainlabs and YouTube whitepaper here: https://www.brainlabsdigital.com/future-of-ctv-advertising/


Sources:

https://www.bbc.co.uk/news/business-52376022

https://www.endersanalysis.com/reports/viewing-trends-2024-broadcasters-decline-slows

https://digiday.com/future-of-tv/future-of-tv-briefing-ctv-advertisers-fail-to-reach-80-of-households/


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

273 episodes

सभी एपिसोड

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play