How do you embrace the AI revolution without losing the human touch?

Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share insights from their own AI Manifesto and discuss how AI is being used to improve everything from client research to internal processes.

In this episode, you'll discover:

• How to boost efficiency and accuracy with tools like Gemini and Fireflies.
• The critical role of a human-led approach in navigating this new landscape.
• Why the future of creativity is about augmenting human imagination, not replacing it.
• Lessons from the past, from the dot-com boom to the present-day AI shift.

Timestamps:
00:00 – Dave introduces the episode and welcomes Nick Farrah, CEO & Founder of Shaped By, to discuss AI progress at the agency.
02:00 – Nick reflects on where Shaped By is on its AI journey and compares it to the digital revolution.
05:00 – Nick outlines Shaped By’s AI Manifesto and the creation of the AI Leadership Team.
09:00 – Dave explains how the agency is improving efficiency with AI tools like Fireflies and Gemini.
12:00 – Nick discusses AI’s role in refining team structures and the importance of human oversight.
16:00 – Nick critiques low-effort AI content and shares how Shaped By uses AI to enhance creativity and quality.
21:00 – Dave and Nick close by exploring collaboration with clients, the “mindful journey” of AI adoption, and the enduring power of human creativity.

Send us a message if you enjoyed this episode

If you enjoy the chats then there are more ways to quench your thirst for creative inspiration in the world of B2B tech.
👉 Watch episodes on YouTube
👉 Follow us on LinkedIn for regular snippets in your feed
👉 Visit our website for more in-depth thinking on topics
👉 Subscribe to Beyond our monthly collection of insight, opinion and inspiration
And finally please rate our podcast on Apple if you enjoyed it!
✌️