Hey everyone, today I'm joined by Gary Searle.

Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals.

He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines.

I wanted to have Gary on because most agencies rely on inconsistent referrals and miss out on building predictable systems to generate them. He also promotes a “culture of referrals” framework inside companies that I think many agenceis can benefit from.

In this episode, we discuss:

• Building a “culture of referrals” inside your agency
• How to reward clients without hurting trust
• Tracking the quality (not just quantity) of referrals
• And more...

You can learn more about Gary on LinkedIn.

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No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

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You can join at DynamicAgency.Community.

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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

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Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.