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If there’s a celebrity among numbers, it’s 666. It shows up where you least expect it: on horror posters, in guitar solos, on stolen highway signs, on novelty merchandise, and even in cheeky bus timetables. Whole marketing campaigns have timed releases to it, bands have built careers around it, and newsrooms can’t resist a headline that sneaks it in. For some, 666 is spooky; for others, it’s a wink and a nudge—an inside joke that pop culture keeps telling. But why, where did this number come from and why is it so deeply connected with evil and the devil. In today’s episode of the B-side Bible we are looking at where this number came from, how it became firmly embedded into the collective imagination and is it really the Devil’s number or is there a more prosaic meaning behind all the hype.

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