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Biggest Money Lesson That Almost Ruined My Business (But can save yours!)
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I always thought you needed financing to grow your business. In fact because of these belief I took predatory MCA debt to try and grow at an absurd rate. This is a death sentence to most companies. In this Episode I go over exactly how we got out of it, and the lessons we learned along the way.
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Youtube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKK
LinkedIn: Justin Shoemaker
Chapters
1. Rolling Live On The Road (00:00:00)
2. Escaping MCA Debt (00:00:28)
3. Modeling Big Firms Was A Trap (00:02:01)
4. Million Revenue, Massive Losses (00:03:22)
5. Fixing Team, Pricing, And Waste (00:04:04)
6. Stop Funding A Broken Model (00:05:20)
7. Serving A High-End Avatar (00:05:28)
8. Leaving Mid-Tier Offers Behind (00:06:24)
9. Going Virtual And Loving It (00:07:36)
10. Client-Financed Acquisition Math (00:08:58)
11. Doubling Down On Premium Buyers (00:10:16)
12. Why Virtual Sells With Fewer Discounts (00:11:43)
13. Copy Less, Innovate More (00:13:18)
14. Proof Over Promises (00:15:41)
15. Documenting The Build In Public (00:16:47)
16. Culture, Cash Crunch, And Ownership (00:19:05)
17. Ship Imperfect, Keep Creating (00:20:42)
39 episodes
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