Skip the tired script about success requiring a four-year degree. We sit down with Daniel and Jose Gonzalez of Preferred Flooring to explore how a hands-on trade can become a vehicle for purpose, community, and a resilient career. From weekend gigs as kids to leading complex healthcare installations, their path shows how craftsmanship, discipline, and training turn “just a job” into a calling.
We dig into what makes hospital flooring unforgiving and why that pressure builds better habits everywhere else: surface prep, adhesive science, infection control, and close coordination under strict timelines. The brothers explain how sports shaped their approach to leadership—earning your role, taking coaching, and competing with urgency—then connect that mindset to recruiting teens at career fairs. When students snap a plank together and feel the work, they see new possibilities. We also unpack the industry’s labor landscape: the pull of 1099 work, the challenge of offering benefits as a small contractor, and the long game of retention through respect, training, and clear growth paths.
Education runs through everything. Products change, specs evolve, and shortcuts fail under real-world conditions. As certifiers and instructors, Daniel and Jose champion ongoing training to prevent callbacks, protect margins, and elevate the craft. They share why they call subcontractors “partners,” how relationships drive repeat work, and where their own platform—The Huddle podcast—helps new tradespeople set up businesses, manage books, and avoid common pitfalls. If you care about skilled trades, small business realities, or the art of building something that lasts, this conversation delivers practical insights and a shot of motivation.
Listen now, then subscribe, share with a friend who needs a nudge toward the trades, and leave a review to help more people find the show. Want to connect with our guests? Check out pfmi.team for projects or careers, and find The Huddle at thehuddle.team.

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