Most businesses fight in crowded markets when the real money sits in overlooked niches. In this episode, Phil Whitebloom and Brianna Hendley show you how to spot under-served segments, validate demand, and turn them into consistent revenue. You will hear how Brianna leveraged a long career in the government sector to spin up a recruiting and consulting arm under her coaching company, why you should pressure test any new niche before jumping, and how to use AI to map targets, refine offers, and plan outreach. The conversation draws on Scott Belsky's The Messy Middle, focusing on practical moves you can make inside the real day-to-day grind.

You will learn: • How to define a micro-niche and check real demand • What to prepare before shifting focus so you do not dilute your core business • A simple process for turning networking and old contacts into first wins • How to use AI as a thinking partner for market research and execution

Grab the free worksheet "From Overlooked to Overbooked" at BeenThereSoldThat.com to apply the steps right away. Questions or topic requests are welcome. Connect with the hosts at BeenThereSoldThat.com.

Brianna Hendley, Founder of Achievant Coaching| [email protected] | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | [email protected] | www.beentherecs.com

Phil's book - Handling Objections: Clues For Closing The Sale is available at Amazon

Keywords: sales tips, business growth, overlooked niches, overbooked, Scott Belsky, messy middle, recruiting, government sector, business coaching, leadership coaching, AI, market research, business strategy, niche identification, consulting services.