In this fifth episode of Profits in Practice, host Sarah Webb welcomes Carl White, founder of MarketVisory Group, to discuss what it really takes for private practices to stand out and stay independent. With years of experience helping healthcare providers grow, Carl shares why defining what makes your practice different and valuable is the crucial first step before diving into websites, social media, or paid campaigns. Together, Sarah and Carl explore how healthcare marketing has evolved, the power of a consistent online presence, and why authenticity and reputation still matter most. From practical tips on building a strong digital foundation to advice on tracking ROI and knowing when to outsource marketing, this episode is a must-listen for private practice owners looking to grow strategically—without losing sight of their mission to put patients first.