Welcome to the Freedom Point Podcast! In this episode, Brian Herriot shares his journey from corporate advisor to entrepreneurial coach, where he now helps people pursue what he calls time freedom. Unlike financial freedom, which often feels distant and unachievable, time freedom is about designing your work and life so you can enjoy extended seasons off while still building wealth. Brian explains his “time freedom formula,” the difference between chasing a savings mountain versus building a river of cash flow, and why structuring your schedule around seasons can unlock creativity and clarity. He also dives into the mindset shifts entrepreneurs need to break free from traditional work-life balance, sharing strategies to work less, do better work, and live more fully. This conversation will challenge the way you think about success and inspire you to reclaim your most valuable resource: your time.

Tip #1: Redefine Freedom as Time, Not Just Money

“Financial freedom means you don’t have to work anymore. Time freedom means you still work but on your terms.”

Brian reframes the traditional goal of financial freedom into something more achievable: structuring work so you can take seasons off without sacrificing your lifestyle.

Tip #2: Work-Life Balance Doesn’t Work, Think Long-Term Alignment

“Balance is about managing hours and days. Time freedom is about designing your life in years and decades.”

Instead of obsessing over daily balance, Brian encourages a bigger-picture perspective structuring your work around the life you want to live.

Tip #3: Focus on the One Thing That Multiplies Value “If you love it so much it feels like play, and it grows your business exponentially, that’s your one thing.” Drawing from 10X is Easier Than 2X, Brian highlights that exponential growth comes from focusing on a single valuable skill, idea, or relationship that can transform your business.

Tip #4: Build a River of Cash Flow, Not a Mountain of Savings

“It’s not about climbing a mountain of savings it’s about creating a river of cash to cover your lifestyle every year.”

Brian introduces the “time freedom formula”: cover your annual lifestyle with a mix of investment income and focused work, instead of chasing a massive retirement nest egg.

Tip #5: Seasonal Schedules Unlock Creativity “The months you’re on, you’re on. And then you take extended time off to think bigger.” By designing seasonal work rhythms, Brian carves out summers in Wisconsin for family, recreation, and reflection. These breaks recharge him and create space for new ideas.

Tip #6: Leverage Assistants to Protect Your Time “Everyone should have an assistant—at least for email and scheduling.” Delegation, even for solo entrepreneurs, is key to freeing time for higher-value activities. Brian stresses the importance of offloading tasks that drain energy and time.

Tip #7: Model Your Numbers to Build Confidence

“I built the Time Freedom Calculator to show people they may only need $120K a year not $300K to live their dream life.”

Many people overestimate what’s required to break free. Brian’s calculator helps individuals see what’s possible sooner and with less stress.

Tip #8: Use Familiar Skills to Transition into Entrepreneurship

“It doesn’t have to be innovative just take what you did in corporate and make it your own.”

Rather than reinventing the wheel, Brian advises leveraging existing skills to create flexible, profitable businesses.

Tip #9: Time Freedom Leads to Outward Impact

“Once you achieve time freedom, you can turn outward connecting, giving, and serving.”

Brian reflects that time freedom isn’t just about personal benefit. It creates space to build character, serve others, and live a life of greater purpose.

• Free Tool: TimeFreedomCalculator.com

• Book (Waitlist): Linked on Time Freedom Calculator