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Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Arthritis affects over 50 million Americans, yet most treatments haven’t changed in decades. When Téa Phillips watched her grandmother struggle, she turned her engineering degree into the MetaFlex Glove—an affordable, innovative way to restore strength and mobility. In this inspiring episode, we talk about launching a business in college, overcoming burnout, and finding confidence through creativity. It’s a story of purpose, persistence, and the power of believing in your why.

Three Key Marketing Topics Discussed:

1. Awaken Your Purpose Through Challenge: Téa’s journey began with her grandmother’s arthritis, illustrating how purpose-driven innovation fosters empathy and builds movements.
2. Balancing Logic and Creativity in Entrepreneurship: As a mechanical engineer, Téa emphasizes that creativity enhances problem-solving. She combines science with practices like journaling to stay inspired.
3. Building Brand Foundations That Last: We discuss the vital role of mission, vision, and core values in establishing a strong brand. These elements keep a business on course and empower it to thrive.

Follow Téa:
Téa Phillips | LinkedIn
Téa Phillips | Instagram
MetaFlex | Instagram
MetaFlex | Facebook
MetaFlex | TikTok
MetaFlex | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz