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Pavel Goldvasser, National Sales Manager at Celltrion Healthcare, on Delivering Value to Customers, Partnering with Internal Stakeholders and the Role of the Rep in Today’s Market.
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Pavel Goldvasser has been a researcher, a marketer, a rep and is currently a National Sales Manager. In this episode Pavel brings all those perspectives to bear on the role of the rep, the impact of Omni, the power of partnerships and so much more. Pavel speaks with passion and purpose in this broad reaching conversation and you can hear his energy come through in the conversation. This is a must listen for anyone whose role is focused on delivering the most value possible to customers.
This episode was made possible through the support of Changemakers, find out more at: thechangemakers.com.
The PharmaBrands podcast is hosted by Neil Follett and Produced by Chess Originals.
Chapters
1. From Researcher to Sales Leader (00:00:00)
2. Recovering From Setbacks With Humour (00:01:00)
3. Leaving the Lab for Human Connection (00:04:10)
4. What Pharma “Sales” Really Means (00:08:10)
5. Two Tracks: Primary vs Specialty (00:11:40)
6. The End User You Never Meet (00:15:30)
7. KPIs vs Behaviour Change (00:18:20)
8. When Omnichannel Misses the Mark (00:22:00)
9. Making Content Clinically Useful (00:26:20)
10. Field Feedback and Real Alignment (00:31:40)
11. Localizing Global Campaigns (00:36:20)
12. A Two-Way Dialogue That Works (00:41:20)
13. Closing Reflections and Takeaways (00:45:10)
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