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How We Turned Human Behavior Into Award-Winning Healthcare Marketing
Manage episode 513820746 series 3667209
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In this episode of The Edge Lab, hosts Ami Sirlin and Dr. Alvin Glay reveal the behavioral science and strategy behind Response Media’s award-winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2x patient persistence through data-driven empathy.
Discover how the team’s Necessity–Concern Framework (NCF) helps decode patient emotions, overcome adherence barriers, and design experiences that make marketing not just personalized but truly personal.
Tune in to learn how data, human behavior, and strategy collide to create transformational results.
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