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#84 - Why More Etsy Listings Won’t Fix Your Sales Problem

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Manage episode 513716070 series 3570096
Content provided by Steph Cole-Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Cole-Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think slow sales mean you need to add more products? Think again.
In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.
We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up
Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.
🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.

FREEBIE: The “More Listings” Myth Fix Worksheet

Insta CTA

🎯 Join the SMS - The Social Media Sidekick

If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

✅ Plug-and-post captions & Canva templates every month

✅ A full content calendar that’s proven to grow handmade brands

✅ Hooks, hashtags, and prompts that actually lead to sales

✅ Access to the private members’ community for extra support

Start today for £34.99

👉 Join SMS now: https://www.handmadebosses.com/sms

  continue reading

95 episodes

Artwork
iconShare
 
Manage episode 513716070 series 3570096
Content provided by Steph Cole-Lewis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steph Cole-Lewis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think slow sales mean you need to add more products? Think again.
In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.
We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up
Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.
🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.

FREEBIE: The “More Listings” Myth Fix Worksheet

Insta CTA

🎯 Join the SMS - The Social Media Sidekick

If you’re done wasting hours trying to plan content that no one sees, SMS is your next step.

✅ Plug-and-post captions & Canva templates every month

✅ A full content calendar that’s proven to grow handmade brands

✅ Hooks, hashtags, and prompts that actually lead to sales

✅ Access to the private members’ community for extra support

Start today for £34.99

👉 Join SMS now: https://www.handmadebosses.com/sms

  continue reading

95 episodes

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