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The Future of Media Is Data-Fueled: How Future PLC & Bombora Are Rewriting the Rules of Revenue
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In this powerful conversation, Heather Holst-Knudsen sits down with two industry innovators—Allison Markert of Future PLC and Jaime Schultheis of Bombora—to unpack how data, AI, and intent intelligence are redefining the future of media and revenue growth.
Together, they reveal how Future PLC’s massive B2B portfolio is leveraging first-party and intent data to uncover hidden buyers, build audience intelligence, and measure real business impact—while also tackling the leadership and cultural shifts needed to thrive in an AI-driven economy.
Why Listen
This episode is essential listening for leaders in media, marketing, or technology who are:
- Shifting from impressions to impact
- Building data-fueled growth strategies
- Navigating AI transformation
- Leading teams through rapid change
If you’re a CEO, CMO, CRO, or data-driven decision maker redefining growth in 2025 and beyond, this episode is your playbook.
Resources & Mentions
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy.
Across two intensive days — March 23–24, 2026 at The Vinoy Resort, St. Petersburg, FL — the event functions as a high-stakes strategy lab where leaders pressure-test how AI moves from cost center to growth driver.
From revenue engines to board expectations, RevvedUP equips executives to turn data, disruption, and intelligent reinvention into competitive advantage. Click here to learn more: https://info.h2klabs.com/revvedup-2026
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.
Chapters
1. Setting the Stage (00:00:00)
2. Allison's Career Journey (00:03:00)
3. Jaime's Media DNA (00:06:00)
4. The Future/Bombora Partnership (00:07:30)
5. Unlocking Hidden Buyers and White Space (00:10:30)
6. Educating Advertisers and Sales Teams (00:13:00)
7. Case Study: Custom Audience Activation (00:17:00)
8. The Power of Enriched First-Party Data (00:24:00)
9. Advertising Efficiency & Precision (00:27:00)
10. Measuring What Matters (00:31:00)
11. AI: Threat or Catalyst? (00:37:00)
12. Getting the Data House in Order (00:44:00)
13. Data Is Fuel, Not Exhaust (00:49:00)
14. Leadership Lessons in Transformation (00:51:30)
15. Rapid-Fire Wrap-Up (00:56:00)
16. Closing & RevvedUP 2026 Announcement (00:58:00)
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