Haig Berberian didn’t just sell other people’s products — he built the capability to make his own. We dig into how he went from brokering food to taking possession, then launching a USDA plant to control quality, safety, and margins. We talk 2008 survival, credit when you’re broke, why phone calls still win, and what it really takes to scale premium sausage and meats.

We also get honest about leadership and life: EO as a founder’s tribe, stepping back so your team can step up, lessons from caring for a parent, and why e-commerce isn’t always the move when you’re crushing B2B. Unfiltered, practical, and very real.

Thank you for watching!

This episode brought to you by Stealth Consulting.

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