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From Pastalaya to Pop-Ups: Brit’s Cooking, Cajun Roots, and Building a Modern Food Brand
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A simple pastalaya video with no voiceover and a whole lot of heart sparked a community—and today we unpack how that happened with Britney Landry of Brit’s Cooking. From the sound of South Louisiana that gets mistaken for New York to the comfort of eggs and rice that floods comments with family memories, we follow the thread of culture turning into a modern food brand without losing its soul.
We get into the real kitchen choices that creators and parents make: why jar roux isn’t cheating, how sticky chicken and smothered gravies never miss, and when to reach for no-bake desserts that still feel like a win. Brit shares her approachable “healthy-ish” lane—protein pasta, garlic-herb flavors, quick tzatziki—and why it’s okay to cook for your life first and your feed second. If sourdough scares you, her sleep-friendly routine might change your mind: feed at night, rest the dough while you do, bake in the morning. Sustainable rhythms beat gimmicks.
There’s a business backbone here too. Hand-carved cypress spoons sourced from Atchafalaya driftwood blew up because story matters; left-handed bevels prove details do too. Cajun and garlic & herb seasonings earned space in Rouses, Super 1, and mom-and-pop shops, while a future cookbook waits for the time it deserves—because translating “a little of this” into a reliable recipe takes care. We talk platform shifts, recycled content as a sanity saver, and the hard truth about phones, kids, and eye contact. The takeaway: protect your energy, partner where possible, and let culture lead the content.
If you love Cajun cooking, creator craft, and honest talk about balancing family with growth, you’ll feel right at home. Follow Brit’s Cooking across TikTok, Instagram, Facebook, and YouTube, then subscribe to our show, leave a review, and share this episode with a friend who still swears by their wooden spoon. Click for all things Brit: https://britscookin.com/
https://cajunmamas.com/
YouTube:
https://www.youtube.com/@CajunMamas
Sara
https://www.facebook.com/lllippylady
https://www.instagram.com/lllippylady/#
https://www.tiktok.com/@lllippylady
Koa
https://www.facebook.com/kgmelancon
https://www.tiktok.com/@koa.melancon
https://www.instagram.com/k_melancon/
Chapters
1. Cold Open: Accents & Identity (00:00:00)
2. Show Intro & Merch Plug (00:00:32)
3. Meet Brit’s Cooking (00:02:43)
4. First Viral Moments & Finding a Voice (00:03:10)
5. Recipes, Roux Debates, and Audience Tastes (00:05:00)
6. Healthier Cooking vs. Cajun Cred (00:08:15)
7. Greek Flavors, Easy Tzatziki, Protein Pasta (00:10:20)
8. What Always Performs: Gravies & Delights (00:13:10)
9. Baking? No-Bake Wins and Sourdough Fears (00:16:20)
10. A Simple Sourdough Routine (00:19:30)
11. Growth: Algorithms, Platforms, and Burnout (00:22:30)
12. Life Updates: Garden, Day-in-Life, Community (00:25:00)
13. The Spoon Story: Cypress, Demand, Collabs (00:27:30)
14. Seasonings in Stores & Imposter Feelings (00:30:10)
15. Cookbook Hurdles, Merch Plans, Next Steps (00:33:00)
60 episodes
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